Course detail

Business Idea Development

FP-BBIDEAcad. year: 2025/2026

The course focuses on the development of student entrepreneurial ideas and their commercialization. The course is also aimed at objective assessment of these ideas, their development, testing and launch the products ( services) to a market.

Language of instruction

English

Number of ECTS credits

6

Mode of study

Not applicable.

Guarantor

doc. Ing. Robert Zich, Ph.D.

Department

Institute of Management (ÚM)

Entry knowledge

Course follows up activities in cousres Marketing, Management a Ptinciples of Entrepreneurship.

Rules for evaluation and completion of the course

Students will work in teams. The evaluation will be based on a multi-criteria assessment of both the team's performance and the personal contribution of each student for the results achieved. Students will be able to get a total of 100 points for these key activities - development of business idea/project, preparation of establishment of team training company, team development, realization of team project of study group.

 

Participation at the team sessions and other activities is compulsory, controlled and it is included in the final evaluation. Students can miss up to five team sessions per semester including exam period, except the final session focused on evaluation. Those five absences can be compensated by extra projects and tasks defined by lectures. If not compensated, the final score will be reduced for two points per each missed sessions.
ABSENCE EXCEEDING FIVE TEAM SESSIONS/ACTIVITIES means that student WILL NOT PASS the course.

Aims

The aim of the course is to develop and commercialize a business idea. Students will be encouraged to realize the connection between decisions in individual areas of the business "agenda", their mutual impacts and links to the deveopment of the business idea.
Students will be encouraged to be creative and flexible in responding to the development of internal and external corporate environments and factors that hinder the development of a business idea.



Students will be able to creatively and flexibly develop their business idea in a constantly changing market environment. Furthermore, they will learn methods and techniques for successful commercialization and development of other key areas related to the development of a business idea.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

HOUGAARD, Soren. The business idea: the early stages of entrepreneurship. Springer Science & Business Media, 2006.

Recommended reading

LANGDON, Ken. The 100 greatest ideas for building the business of your dreams. Infinite Ideas, 2013.

Classification of course in study plans

  • Programme BAK-ESBD Bachelor's 1 year of study, winter semester, compulsory

Type of course unit

 

Exercise

52 hod., compulsory

Teacher / Lecturer

doc. Ing. Robert Zich, Ph.D.

Syllabus

Area of business project/business idea covers:

  • Vision, mission, and goals of the project
  • Lean Canvas
  • Minimal Viable Product
  • Description of tools and execution of market research for the project
  • Description of tools and execution of validation for the project
  • Timeframe of the project
  • Projected costs and earnings of the project
  • Launching plan

Area of team developepment covers:

  • team bulding and team development progress

Area of team training company covers:

  • preparation of company establishment