Course detail

E-Business

FP-eoPAcad. year: 2025/2026

The subject is focused on the area of e-business implementation with a focus on modelling, projecting and subsequent strategic management of e-business with an emphasis on security, system concept and current trends for the sustainable development of this area.

Language of instruction

Czech

Number of ECTS credits

5

Mode of study

Not applicable.

Guarantor

Ing. Jan Luhan, Ph.D., MSc

Department

Institute of Informatics (ÚI)

Entry knowledge

Basic competence in the use of information and communication technologies (theoretical and practical). Basic knowledge of economics, management and marketing.

Rules for evaluation and completion of the course

The evaluation of the course consists of two parts - the preparation of the Semester Project focused on the strategic development of electronic business and its subsequent defence and a written exam with an alternative option of an oral examination.
Completing the semester project in the prescribed form (according to the specification in e-learning) is also a condition for obtaining credit.
The evaluation corresponds to the point classification according to ECTS, while the maximum number of points - 100 is divided among the sub-parts as follows:

  • Semester project: 60 points (40 points for project processing and 20 points for defence of the project)
  • Written exam: 40 points.

A pass rate of at least 50% is required for both parts.
In case of an insufficient number of points or the need for a better assessment, an oral examination is possible.

Participation in classes is mandatory in pre-defined terms (specified within the e-learning) related to the review of the processing of the semester project and the completion of partial tasks. Replacement is possible only after agreement with the teacher.

Completion of the course for students with an individual study plan:
Terms of credit:
Elaboration of the project according to the assignment and its submission with the prescribed documentation according to the instructions in e-learning.
Exam conditions:
Project defence and oral examination.

Aims

The objective of the course is for students to master basic terminology in the new area of electronic business, methodology applied when planning selected information and communication systems of Internet shopping. Students will be able to make simple, economically balanced, selected models of electronic business for companies in the Czech Republic.
Students will be made familiar with the basic methods used for planning simple models of electronic business, structure modelling and the behaviour of individual parts of electronic business and safety of selected parts of such shops. They will master the basic terminology of the system conception of electronic business and the possibilities of modelling of individual parts of different types of electronic business.

Study aids

The study supports of the subject are concentrated in the subject's e-learning.

Prerequisites and corequisites

Not applicable.

Basic literature

CHAFFEY, D. Digital Business & E-Commerce Management. 6th ed. Strategy Implementation & Practice. 3rd ed. Trans-Atlantic Publications, 2014. ISBN 978-0273786542. (EN)
LAUDON, K. C. and C. G. TRAVER. E-commerce 2017: Business, Technology, Society. 13th ed. Boston: Pearson, 2017. 912 p. ISBN 978-0-13-460156-4. (EN)
LAUDON, K.C. and J.P. LAUDON. Management Information Systems: Managing the Digital Firm. 14th ed. Harlow: Pearson, 2015. 604 p. ISBN-13: 978-0-13-389816-3. (EN)

Recommended reading

ALHLOU, F. A. SHIRAZ and E. FETTMAN. Google Analytics Breakthrough: From Zero to Business Impact. 1st ed. Hoboken: John Wiley & Sons, 2016. 677 p. ISBN 978-1-119-14401-4. (EN)
BASL, J. Podnikové informační systémy, podnik v informační společnosti. 1. vyd. Praha: Grada Publishing. 2002. 142 s. ISBN 80-247-0214-2. (CS)
CAMERON, D. HTML5, JavaScript, and JQuery : 24-Hour Trainer. Indianapolis: Wiley, 2015. 385 p. ISBN 978-1-119-00116-4. (EN)
DVOŘÁK, J.Elektronický obchod. MSD s.r.o. Brno: Ing. Zdeněk Novotný, CSc - Brno, 2005, 116 s.. ISBN 80-214-2236-X (CS)
GEDDES, B. Advanced Google AdWords. 3rd ed. Indianapolis: Wiley, 2014. 657 p. ISBN 978-1-118-81956-2. (EN)
SCHAFER, S. M. Html, Xhtml, and CSS Bible. 5th ed. Indianapolis: Wiley, 2010. 795 p. ISBN 978-0-470-52396-4. (EN)

Classification of course in study plans

  • Programme MGR-MEO Master's 2 year of study, winter semester, compulsory-optional
  • Programme MGR-SRP Master's 2 year of study, winter semester, compulsory-optional

Type of course unit

 

Lecture

26 hod., optionally

Teacher / Lecturer

Ing. Jan Luhan, Ph.D., MSc

Syllabus

01. GLOBAL DIGITAL SOCIETY
02.-03. E-BUSINESS BUSINESS MODELS AND CONCEPTS
04.-05. E-BUSINESS TECHNOLOGY AND INFRASTRUCTURE
06.-07. E-BUSINESS DESIGN AND IMPLEMENTATION
08.-09. E-BUSINESS SECURITY
10.-11. E-BUSINESS MARKETING AND ADVERTISING CONCEPTS
12.-13. E-BUSINESS DEVELOPMENT

Exercise

13 hod., compulsory

Teacher / Lecturer

Ing. Jan Luhan, Ph.D., MSc

Syllabus

The seminars focus on the development of competencies for the implementation of e-business solutions with a practical output in the form of a specific semester project.
1. BASIC CHARACTERISTICS OF THE PROJECT
2. ANALYSIS AND SOLUTION PROPOSAL
3. PREPARATION OF TECHNOLOGIES FOR THE SOLUTION
4. DEVELOPMENT AND IMPLEMENTATION OF SOLUTIONS
5. TESTING AND OPERATION OF THE SOLUTION
6. DOCUMENTATION AND SOLUTION DEVELOPMENT PROPOSAL