Course detail

Entrepreneurial Practice 3

FP-BEPR3EAcad. year: 2025/2026

Subjects Entrepreneurial Practice 1,2,3 and 4 constitute a logical coherent unit, ensuring continuous development of entrepreneurial and managerial skills. Entrepreneurial Practice 3 focuses on knowledge and skills necessary in the stage of growth, development, and stabilization of the company. The key output is implementation of business sub-projects, where students will develop knowledge and skills connected with the business activity management. As the part of individual and team study plan, students will co-create their business specialization. Identically, these plans will help to control fulfilment of practical requirements. Link between practical training and ability to develop acquired knowledge is supported by workshops, developing areas corresponding with the current stage of life-cycle of the company. Thus, workshops will serve as a planned specialized development of people inside the company.

Language of instruction

English

Number of ECTS credits

12

Mode of study

Not applicable.

Guarantor

doc. Ing. Robert Zich, Ph.D.

Department

Institute of Management (ÚM)

Entry knowledge

Not applicable.

Rules for evaluation and completion of the course

Course is evaluated with grade credit.
There are five areas evaluated:
• Business projects – 40% of evaluation (up to 40 points)
• Team company development – 10% of evaluation (up to 10 points)
• Team sessions – 25% of evaluation (up to 25 points)
• Self-learning – 15% of evaluation (up to 15 points)
• ESBD program development – 10% of evaluation (up to 10 points)
Detailes are in module booklet (e-elarning).
Participation at the team sessions and other activities is compulsory, controlled and it is included in the final evaluation. Students can miss up to six team sessions per semester including exam period, except the final session focused on evaluation. Those six absences can be compensated by extra projects and tasks defined by the guide. This compensation must be delivered in the end of the credit week latest. If not compensated, the final score will be reduced for two points per each missed sessions.
ABSENCE EXCEEDING SIX SESSIONS means that student WILL NOT PASS the course Entrepreneurial Practice.
If student miss more than six sessions because of health reasons (must deliver doctors certificate) or because of serious personal reasons, he/she must ask for an individual study plan. Nevertheless, individual study plan is not guaranteed!
Students are evaluated on the base of active participation – that means preparation of topics, materials, working on cases, discussions etc.

Students with an individual study plan must discuss detail requirements with lecturer and their team before the start of semester.

Aims

The objective is to create a space to start own business practice with the emphasis on creation, development and management of small and medium-sized company and related implementation of entrepreneurial projects.
Close interconnection between Entrepreneurial Practice 1,2,3 and 4 is vitally important from the point of development of knowledge and competencies of students.
Specific fields of development within Entrepreneurial Practice 3 are as follows: students will naturally develop their communication and leadership skills. Students will be improve acquired knowledge and skills regarding digital marketing, use of social media, and use of IT systems in the small company. Students will develop their competences in the area of business activities of the company. Students will gain experience as to the assessment of success rate of entrepreneurial activities.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

BURNS, P. Entrepreneurship and Small Business. UK: Palgrave. 540 pp., 2016. ISBN 978-1-137-43035-9.
HITT, M.A., IRELAND, R.D. and R.E. HOSKISSON. Strategic Management - Competitiveness and Globalization: Concepts and Cases. 12th ed. South-Western College Pub, 2017. 896 p. ISBN 978-1-305-50214-7.

Recommended reading

KANDER, D. All In Startup: Launching a New Idea When Everything Is on the Line. 1st ed. Wiley, 2014. 304 p. ISBN 1118857666.
KAPFERER, J.N. The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity). 5th ed. Kogan Page, 2012. 512 p. ISBN 0749465158.
WÖRDEMANN, W., BUCHHOLZ, A. and N. WILEY. The Impossible Advantage: Winning the Competitive Game by Changing the Rules. 1st ed. Wiley, 2009. 220 p. ISBN 0470717122.

Classification of course in study plans

  • Programme BAK-ESBD Bachelor's 3 year of study, winter semester, compulsory

Type of course unit

 

Exercise

24 hod., compulsory

Teacher / Lecturer

doc. Ing. Robert Zich, Ph.D.