Course detail

Principles of Entrepreneurship

FP-BPENEAcad. year: 2025/2026

Course serve basic demarcation of all entrepreneurship area from the point of view theory as well as practice. Course concentrate on the company life curve, i.e. from decision making of potential future entrepreneur about entrepreneurial activity, across process company creation and its management in the area of growth, until survival and decline.

Language of instruction

English

Number of ECTS credits

6

Mode of study

Not applicable.

Guarantor

doc. Ing. Robert Zich, Ph.D.

Department

Institute of Management (ÚM)

Entry knowledge

Before the study of the course students must to have next knowledge and skills: creative thinking for creation of own business.

Rules for evaluation and completion of the course

In order to receive credit, the students must complete four tasks linked to their projects in sequence. Each assignment is assessed with a maximum of 15 points. At least 40 points are required for credit. The points earned will count towards the final grade.
The examination is conducted in the form of a team work on the assignment and a subsequent defence of the work. Both the quality of the elaboration and the corresponding theoretical knowledge are assessed. Students may only use the materials made available to them for the processing. The team has 4 hours to work on the assignment. This is followed by a presentation and defence of the output. Up to 100 points can be obtained for the exam.
The final grade is determined by the sum of the points obtained in the credit and the exam. The classification is determined by the ECTS scale. The possibility of repeating the course is governed by the study and examination regulations.
Students with ISP has to contact a lecturer before the start of the semester in order to discuss an ssignment - written project to replace the four tasks and they have to take an examination.

Aims

Course objective is to give students basic knowledge for analysis and evaluation of own potential for individual conducting of business and formulation of strategic objectives and plans for entrepreneurial activity. Partial objective of the course is selection of appropriate business entity and for this entity to create business plan.
Knowledge: students will acquire knowledge of entrepreneurship  used in entrepreneurial process.
Skills: students will be able:
1. Criticaly analyse and evaluate entrepreneurial environment.
2. Define, evaluate and choose appropriate form of entrepreneurial activity and to create business plan and present it to various stakeholders.
3. Analyse and evaluate position of the entrepreneurial entity on the market.
4.To formulate goals and plans of realization of entrepreneurial activities.

5 To control realization of business projects. 
Competencies: students develope competencies necessary for creation and development of own company and  realization of business projects.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

BURNS, P. Entrepreneurship and Small Business. UK: Palgrave. 540 pp., 2016. ISBN 978-1-137-43035-9. (EN)
BYGRAVE, William D a Andrew ZACHARAKIS. Entrepreneurship. Hoboken: John Wiley, 2008. ISBN 978-0-471-75545-6. (EN)
HISRICH, Robert D a Michael P PETERS. Entrepreneurship. 4th ed. Boston: Irwin/McGraw-Hill, 1998. ISBN 0256234787. (EN)

Recommended reading

KORÁB, V. Principles of Entreprenruship. Handbook. Brno: BMF, 2016. (EN)

Classification of course in study plans

  • Programme BAK-ESBD Bachelor's 1 year of study, summer semester, compulsory

Type of course unit

 

Lecture

26 hod., optionally

Teacher / Lecturer

doc. Ing. Robert Zich, Ph.D.

Syllabus

Basic content of lectures relate to the next areas:
1. Introduction to entrepreneurship, historical view on business.
2. Small business in the economy and their functions.
3. Innovation in business and the economy.
4. Basic stones of successful entrepreneurship, business process and its stages.
5. Entrepreneur, his/her features and self-evaluation, an intrapreneur.
6. Decision-makinmg process on setting-up a new business, selecting a place for business.
7. Establishing of a new business, Franchising concept.
8. Business plan. Parts of the business nmodel.
9. Management of the start-up pfase of the new business, management of resources of the new enterprise.
10. Business Growth Management.
11. Company internacionalisation.
12. Family business.
13. Business maturity, business sale, bankruptcy, warning signs, decline and fall.

Exercise

13 hod., compulsory

Teacher / Lecturer

doc. Ing. Robert Zich, Ph.D.

Syllabus

1. Introduction to the exercises, assignment of a team project. The business process and the influences affecting it.
2. Assessment of self-evaluation, strength and weakness, uniqueness. Generate ideas for future business
3. Evaluation of ideas and self-evaluation penetration. Marketplace ranking, who will be the customer, what can be done for future customers.
4. Selection of the appropriate business entity. Creating a business model
5. Creating a business plan. Business management during growth, survival, or decline
6. Internationalize or Stay in Domestic Markets? Choice of exit strategy
7. Engaging family members in business