Course detail

Business Management

FP-OroPAcad. year: 2025/2026

The subject provides knowledge related to business management. Emphasis is placed on acquaintance with the nature and content of management and its specifics in business activities. It provides knowledge of the basic methods, tools, and techniques that business managers and business managers should know about their management capabilities.

Language of instruction

Czech

Number of ECTS credits

5

Mode of study

Not applicable.

Guarantor

doc. PhDr. Iveta Šimberová, Ph.D.

Department

Institute of Management (ÚM)

Entry knowledge

Basic economic categories, computer literacy, basics of company management, methods of financial analysis, bank and insurance companies operations. Principles of International marketing and trade.

Rules for evaluation and completion of the course

Way and rules of evaluation are worked up in document „Requirements of subject International Trade termination", that are displayed in IT (news) of subject on the beginning of semester.
Requirements (percentage weight)
Credit (50%):
Project 50% (including Project proposal and test of Digital transformation) (min. 50 points)
Lestures and partial activities (including lestures of experts) 40%
Zkouška (minimálně 70% bodů):
Exam (50%):
Oral exam 50 points (min. 50 points)



Control of results of independent work on the assigned tasks, assignments, team projects and so on. In case of excused absence from seminars, an additional task is set and evaluated according to the criteria for awarding course-credit units.

Aims

The aim of the course is to get acquainted with the nature and content of management and its specifics in business activities. To gain knowledge about the fundamental methods, tools, and techniques that managers in business and business management should know about their management functions.
Students will learn the terminology of business management, processes and methods in managing processes and business operations of business subjects. They will know strategies, tactics and methods, including the latest trends in business.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

BURSTINER, I. Základy maloobchodního podnikání. Praha: Victoria Publishing, 1994. ISBN 80-856-0555-4. 978-80-7261-167-6
HILL, Ch. W. L. Global business today. 7th ed. New York: McGraw-Hill/Irwin, 2011. ISBN 978-0-07813-721-1. (CS)
MULAČOVÁ, V. a P. MULAČ. Obchodní podnikání ve 21. století. Praha: Grada. Finanční řízení, 2013. ISBN 978-80-247-4780-4. (CS)
OSTERWALDER, A. a Y. PIGNEUR. Business Model Generation: A Handbook for Visionries, Game Chanfers, and…Canada: John Wileyand Sons, 2013. ISBN 978-0470-87641-1.
PRAŽSKÁ, L. a J. JINDRA. Obchodní podnikání. 2. přeprac. vyd. Praha: Management Press, 2002. ISBN 80-726-1059-7.
WRIGLEY, N. a M. LOWE. Reading retail: a geographical perspective on retailing and consumption spaces. London: Arnold [u.a.] , 2002. ISBN 03-407-0660-0. (CS)

Recommended reading

KOŽELOUH, J. Nákupní řetězce - nové výzvy. Brno: NESEHNUTÍ Brno, 2008. ISBN 978-80-87217-00-9.
SZCZYRBA, Z. Geografie obchodu: se zaměřením na současné trendy v maloobchodě. 1. vyd. Olomouc: Univerzita Palackého v Olomouci, 2006. ISBN 80-244-1453-8.
SZCZYRBA, Z. Trendy ve vývoji maloobchodu v ČR – geografická realita [online]. Dostupné na WWW: .
ŠKVAŘILOVÁ, A. Rozvoj maloobchodu v ČR v období 1990–2001 (diplomová práce). Brno: ESF MU, 2003. 63

Classification of course in study plans

  • Programme MGR-MEO Master's 1 year of study, summer semester, compulsory

Type of course unit

 

Lecture

26 hod., optionally

Teacher / Lecturer

doc. PhDr. Iveta Šimberová, Ph.D.

Syllabus

Lectures - topics:
1. Development of trade and its position in NH, EU and international context - environmental impact - current state and trends. Transformation of Czech trade, the European Union and a single internal market, competition law in the Czech Republic and the EU.
2. Business and business activities, definition of business terms and functions, retail and wholesale, stakeholders, corporate social responsibility.
3. Business models and their design (value approach in relation to target groups, stakeholders, business modeling process, five phases of the model, evaluation, resources, sustainability).
4. The importance of business cooperation, networking, franchising, integration, dominance and diversification of business enterprises.
5. Legislation, historical development and consumer protection systems in business (world, Czech Republic, EU), business traffic legislation, business assortment, identification and importance of packing.
6. Territorial trade strategies, analysis, selection and localization of trade. Economic, social and environmental impacts. Business location location factors.
7. The strategy and nature of the trade organization, the basic organizational structure and the specifics of business organization.
8. Business Traffic Management, Wholesale and Retail Traffic Technology, Space Management, Merchandising, Shopping Atmosphere.
9. Economics and business management, planning, organization, types and methods of financing, resource allocation and control. Principles of assessing the economic efficiency of unit construction.
10. Human resources management in business and business activities, selection, competencies, education and specifics.
11. Purchasing behavior, marketing influences on consumers, building loyalty, research and work with data in the store, marketing communication in business units, new trends.
12. Specific areas of business management: IT in business management, inventory management and movement of goods.
13. Development trends in the construction of business units, construction and technical solutions of business units.

Exercise

13 hod., compulsory

Teacher / Lecturer

doc. PhDr. Iveta Šimberová, Ph.D.

Syllabus

The content of the seminars is to practice lecture topics and to work out tasks:
1. Development of trade and its position in NH, EU and international context - environmental impact - current state and trends. Transformation of Czech trade, the European Union and a single internal market, competition law in the Czech Republic and the EU.
2. Business and business activities, definition of business terms and functions, retail and wholesale, stakeholders, corporate social responsibility.
3. Business models and their design (value approach in relation to target groups, stakeholders, business modeling process, five phases of the model, evaluation, resources, sustainability).
4. The importance of business cooperation, networking, franchising, integration, dominance and diversification of business enterprises.
5. Legislation, historical development and consumer protection systems in business (world, Czech Republic, EU), business traffic legislation, business assortment, identification and importance of packing.
6. Territorial trade strategies, analysis, selection and localization of trade. Economic, social and environmental impacts. Business location location factors.
7. The strategy and nature of the trade organization, the basic organizational structure and the specifics of business organization.
8. Business Traffic Management, Wholesale and Retail Traffic Technology, Space Management, Merchandising, Shopping Atmosphere.
9. Economics and business management, planning, organization, types and methods of financing, resource allocation and control. Principles of assessing the economic efficiency of unit construction.
10. Human resources management in business and business activities, selection, competencies, education and specifics.
11. Purchasing behavior, marketing influences on consumers, building loyalty, research and work with data in the store, marketing communication in business units, new trends.
12. Specific areas of business management: IT in business management, inventory management and movement of goods.
13. Development trends in the construction of business units, construction and technical solutions of business units.