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ÚSI-REMARAcad. year: 2025/2026
The marketing approach to business is essential for the long-term prosperity of a firm in a market environment. Management staff with a deep understanding of the theory and application of marketing principles thus constitute one of the pillars of a successful company. The content of the course is focused on important aspects of marketing theory and practice connected with the preparation and execution of marketing strategies (e.g. the analysis of the market position of a firm, the analysis of customers and their segmentation, targeting and positioning, the elements of the marketing mix, etc.).
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specialization RRES , 2 year of study, summer semester, compulsory
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