Czech

Not applicable.

Students will have a clear idea of strategic management process and principals of strategic thinking. Students will be made familiar with analytical tools for strategic analysis of external and internal factors. Students will learn method of formulation of strategy based on hierarchical strategy structure - corporate, business, functional and horizontal strategy. Students learn as well methods of selection, realization and evaluation of strategy.

Students are expected to have basic knowledge of methods used in planning, organizing, stimulation and control. They have to understand basic function of company. Knowledge of basic marketing methods is required.

Not applicable.

Metody vyučování závisejí na způsobu výuky a jsou popsány článkem 7 Studijního a zkušebního řádu VUT.

To get course-unit credit students have to complete three conditions - active participation at seminars, solving of case studies and elaboration of final project. Participation at seminars is required. There will be solved three case studies during semester. Students solve them in teams on lessons according to time table. Students will choose one of these studies and elaborate it as written report. Final project is solved in teams. Project has to be focused on strategic analysis of company and proposal of formulation of strategy and its realization. Project will be presented at lesson according to timetable. Students submit project in written form with presentation materials.
Only students who obtained course-credit unit can pass an exam. Student has to demonstrate his/her ability to explain theoretical base and apply it in wide context. of practical application.Exam is written - test with answers (a,b,c,d,e) - 60 minutes.

1. Process of strategic management
2. Definition of business objectives, three levels of strategy, strategic business units
3. Behavior of companies in competitive environment
4. Structure of business environment, analysis of general and industrial environment
5. Analysis of internal factors
6. Strategy formulation, competitive strategy
7. Generic strategies
8. Diversification, mergers and acquisition, joint venture, internationalization of company
9. Selection of strategy
10. Implementation and evaluation of strategy, development of strategic management

Not applicable.

The course objective is to make students familiar with strategic management process in market and competitive environment. The course is focused on explanation of analytical tools and possibility of their application and on formulation of strategy and its realization.

Attendance at seminars is required and controlled. If percentage of absence is more than 10% than this absence can be compensated by knowledge test, solving of additional case study and/or elaborating of additional final project. Attendance at lectures is not compulsory, but is recommended.

Not applicable.

Not applicable.

COLLIS, D.J. and C.A. MONTGOMERY. Corporate strategy - Resources and the Scope of the Firm. 2nd ed. McGraw-Hill, 2004. 204 p. ISBN 978-0072312867. (základní literatura) (EN)
HITT, M.A. - IRELAND, R.D. - HOSKISSON, R.E. Strategic Management - Competitiveness and Globalization: Concepts. 6th ed. South-Western College Pub, 2004. 544 p. ISBN 0324275307 (EN)
PORTER, MICHAEL E. Competitive Strategy. First Free Press Export Edition: Free Press 2004. 396 (EN)

Not applicable.