Detail předmětu
Understanding Global and European Business Environment
FP-EREugebPAk. rok: 2017/2018
a) Introduction: Business and Economy in the 'New' Europe
b) The EU Treaty and European Business
c) The Single European Market
d) The European Economic and Monetary Union (EMU)
e) Euro currency: Implications for corporate strategies
f) 6. Competition, Aid and Industry: EU Policy Action
g) The European Workforce: Change and Regulation
h) The Greening of European Business: Environmental Policies and Management
i) European Business: Competing in the Global Marketplace
j) The Foreign Trade relations of the EU vis-?-vis the US, Japan, China
Jazyk výuky
Počet kreditů
Garant předmětu
Zajišťuje ústav
Nabízen zahraničním studentům
Výsledky učení předmětu
b) Discus the economic relationship between EU and the US, Japan, China
c) Evaluate how EU policies affecting business operations in Europe,
d) Explain the developments of economic integration in Europe (the Treaty of Rome and the Maastricht Treaty)
Prerekvizity
Způsob a kritéria hodnocení
Osnovy výuky
b) The EU Treaty and European Business
c) The Single European Market
d) The European Economic and Monetary Union (EMU)
e) Euro currency: Implications for corporate strategies
f) 6. Competition, Aid and Industry: EU Policy Action
g) The European Workforce: Change and Regulation
h) The Greening of European Business: Environmental Policies and Management
i) European Business: Competing in the Global Marketplace
j) The Foreign Trade relations of the EU vis-?-vis the US, Japan, China
Učební cíle
b) To describe students an international business context, in order to further and understanding of the European business environment
c) To show students the impact of EU policies on the European business environment and on corporate strategies developed in response to these policies.
Vymezení kontrolované výuky a způsob jejího provádění a formy nahrazování zameškané výuky
Základní literatura
Piggott, J. and Cook, M, 1993 , International Business Economics: A European Perspective, Longman, New York.
Welford, Richard & Prescott, Kate: European Business. An Issue-Based Approach. 3.ed. London: Pitman Publishing, 1996. Pp. 116-157 & 463-473.
Willem, M, 1993 , The Economics of European Integration: Theory, Practice, Policy, Dartmouth, Aldershot, England
Zařazení předmětu ve studijních plánech
Typ (způsob) výuky
Přednáška
Vyučující / Lektor
Osnova
b) The EU Treaty and European Business
c) The Single European Market
d) The European Economic and Monetary Union (EMU)
e) Euro currency: Implications for corporate strategies
f) 6. Competition, Aid and Industry: EU Policy Action
g) The European Workforce: Change and Regulation
h) The Greening of European Business: Environmental Policies and Management
i) European Business: Competing in the Global Marketplace
j) The Foreign Trade relations of the EU vis-?-vis the US, Japan, China
Cvičení
Vyučující / Lektor
Osnova
b) The EU Treaty and European Business
c) The Single European Market
d) The European Economic and Monetary Union (EMU)
e) Euro currency: Implications for corporate strategies
f) Competition, Aid and Industry: EU Policy Action
g) The European Workforce: Change and Regulation
h) The Greening of European Business: Environmental Policies and Management
i) European Business: Competing in the Global Marketplace
j) The Foreign Trade relations of the EU vis-?-vis the US, Japan, China