Detail publikace

Interfunctional Coordination from Company Functions Point of View

BARTOŠEK, V. TOMÁŠKOVÁ, E.

Originální název

Interfunctional Coordination from Company Functions Point of View

Typ

článek v časopise - ostatní, Jost

Jazyk

angličtina

Originální abstrakt

The primary aim of this paper is to investigate the evolution of interfunctional coordination theory from the marketing and logistics point of view. The paper also discusses the key attributes of interfunctional coordination from the above mentioned perspectives in present network business environment. Special added value of the paper is in examining the interfunctional coordination via exploratory research from quantitative and qualitative points of view. The principles of external business environment complexity and internal collaboration built up new barriers of interfunctional coordination implementation. The paper identified source and parts of internal and external barriers of interfunctional coordination implementation. Finally is formulated recommendation how to understand external surroundings in relation to internal requirements of interfunctional coordination. At the end of the article is presented solution how to eliminate barriers of interfunctional coordination via application one of the methodologies of enterprise engineering and integration.

Klíčová slova

Interfunctional Coordination, marketing, collaboration, Supply Chain Management.

Autoři

BARTOŠEK, V.; TOMÁŠKOVÁ, E.

Rok RIV

2013

Vydáno

12. 7. 2013

Nakladatel

Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné

Místo

Karviná

ISSN

1212-415X

Periodikum

Acta academica karviniensia

Ročník

13

Číslo

3

Stát

Česká republika

Strany od

5

Strany do

17

Strany počet

12

BibTex

@article{BUT100786,
  author="Vladimír {Bartošek} and Eva {Tomášková}",
  title="Interfunctional Coordination from Company Functions Point of View",
  journal="Acta academica karviniensia",
  year="2013",
  volume="13",
  number="3",
  pages="5--17",
  issn="1212-415X"
}