Detail publikace

THE PROCESS OF IMPLEMENTING COMPETITIVE INTELLIGENCE IN A COMPANY

BARTES, F.

Originální název

THE PROCESS OF IMPLEMENTING COMPETITIVE INTELLIGENCE IN A COMPANY

Typ

článek v časopise - ostatní, Jost

Jazyk

angličtina

Originální abstrakt

It is a common occurrence in business practice that the management of a company, in an effort to jump-start the function of the Competitive Intelligence unit, makes a number of mistakes and errors. Yet it is not difficult to avoid these missteps and achieve the desired level of Competitive Intelligence activities in a purposeful and effective manner. The author believes that a resolution of this problem lies in his concept of Competitive Intelligence viewed as a system application discipline (like value analysis or value engineering), which is why he approaches the problem of actual implementation of Competitive Intelligence in a company by referring to standards ČSN EN 12 973 and ČSN EN 1325-2. The author then proposes his own procedure for implementing Competitive Intelligence in a company. He first describes the various ways of securing the Competitive Intelligence services. Depending on the manner of securing these services, it is necessary to choose the actual method of bringing Competitive Intelligence into the company. The author goes on to lists the essentials that every program of Competitive Intelligence implementation should have. The process of Competitive Intelligence implementation unfolds in three stages, those being: 1. Managerial preparation for the introduction of Competitive Intelligence. 2. Personnel-oriented and professional preparation for applying Competitive Intelligence. 3. Organizational preparation for the implementation and practice of Competitive Intelligence. In Discussion, the author points out the most common mistakes he encountered in practice when implementing the Competitive Intelligence function.

Klíčová slova

competitive intelligence, implementation process, forms of implementation.

Autoři

BARTES, F.

Rok RIV

2013

Vydáno

30. 4. 2013

Nakladatel

MZLU v Brně

Místo

Brno, CZ

ISSN

1211-8516

Periodikum

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

Ročník

LXI

Číslo

4

Stát

Česká republika

Strany od

861

Strany do

866

Strany počet

6

BibTex

@article{BUT101540,
  author="František {Bartes}",
  title="THE PROCESS OF IMPLEMENTING COMPETITIVE INTELLIGENCE IN A COMPANY",
  journal="Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis",
  year="2013",
  volume="LXI",
  number="4",
  pages="861--866",
  issn="1211-8516"
}