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Detail publikace
BARTES, F.
Originální název
New Concept of Competitive Intelligence. Competitive Intelligence as an aplied systematic discipline.
Typ
kniha (jiná než odborná)
Jazyk
angličtina
Originální abstrakt
Author understands Competitive Intelligence as a system application discipline. Such a conception of Competitive Intelligence gives new possibilities. The author proposes a completely original "Business Plan Competitive Intelligence" . Use the " Work Plan " makes a radical change in creating the conditions for successful implementation of intelligence analysis information . The author considers intelligence analysis information for " royal sport " Competitive Intelligence . Now in it leads to the creation of added value in analyzing information , namely the occurrence of intelligence . Properly understood and implemented in business practice Competitive Intelligence creates a " prediction about the future." And only in this sense Competitive Intelligence has its importance for the company . This allows you to communicate to senior management plausible basis for his strategic decision-making , and therefore must be secured at a very high level.
Klíčová slova
competitive intelligence; applied systematic discipline; work plan;
Autoři
Vydáno
29. 10. 2013
Nakladatel
STS Science Centre Ltd.
Místo
London, Velká Británie
ISBN
978-1-908235-05-3
Edice
management
Číslo edice
1.
Strany od
5
Strany do
121
Strany počet
BibTex
@book{BUT102595, author="František {Bartes}", title="New Concept of Competitive Intelligence. Competitive Intelligence as an aplied systematic discipline.", year="2013", publisher="STS Science Centre Ltd.", address="London, Velká Británie", series="management", edition="1.", pages="5--121", isbn="978-1-908235-05-3" }