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MILICHOVSKÝ, F.
Originální název
New Tools for Effective Marketing Communications
Typ
článek v časopise - ostatní, Jost
Jazyk
angličtina
Originální abstrakt
Successful companies are aware of the needs for long-term strategic development, which is based on relationship marketing with customers. That is necessary to touch the customers emotion and their irrationality of purchase decision. For this touch use companies marketing communication tools to increase own sales. Adequate communication can create optimal background for effective marketing. The article is focused on dependency between genders and used marketing communication tools. The objective of this research is to verify intensity dependence of marketing communication in connection with respondents and to identify impacts the marketing communication and to describe communication trend. The research was aimed at random chosen group of young people in the Czech Republic.
Klíčová slova
Marketing communication, new trends, effectiveness, performance, gender
Autoři
Rok RIV
2013
Vydáno
21. 11. 2013
Nakladatel
JČU
Místo
České Budějovice
ISSN
1212-3285
Periodikum
Acta Universitatis Bohemiae Meridionales. Jihočeská univerzita v Českých Budějovicích AE AH
Ročník
16
Číslo
1
Stát
Česká republika
Strany od
35
Strany do
43
Strany počet
9
BibTex
@article{BUT103070, author="František {Milichovský}", title="New Tools for Effective Marketing Communications", journal="Acta Universitatis Bohemiae Meridionales. Jihočeská univerzita v Českých Budějovicích AE AH", year="2013", volume="16", number="1", pages="35--43", issn="1212-3285" }