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RUJBROVÁ, Š.
Originální název
CHARACTERISTIC LINGUISTIC FEATURES OF COMMERCIAL CONSUMER ADVERTISING OF CARS
Typ
kapitola v knize
Jazyk
angličtina
Originální abstrakt
The author has in this article summarized the characteristic linguistic features of commercial consumer advertising of cars. The article deals with the structure and stylistic markers of the language of advertising paying special attention to the interaction of the visual and verbal message in the text. A study of twenty car advertisements from Vogue, Elle, Cosmopolitan and Marie Claire magazines 1994-1996 has been carried out. Choosing advertisements that promote similar models of cars has enabled the author to trace some elements of advertisement policy used by the companies.
Klíčová slova
advertising, linguistic features, visual, verbal
Autoři
Rok RIV
2013
Vydáno
16. 12. 2013
Nakladatel
VUTIUM
Místo
Brno
ISBN
978-80-214-4837-7
Kniha
English Studies, Department of Foreign Languages
Edice
B
Číslo edice
1
Strany od
Strany do
8
Strany počet
BibTex
@inbook{BUT104253, author="Šárka {Rujbrová}", title="CHARACTERISTIC LINGUISTIC FEATURES OF COMMERCIAL CONSUMER ADVERTISING OF CARS", booktitle="English Studies, Department of Foreign Languages", year="2013", publisher="VUTIUM", address="Brno", series="B", edition="1", pages="1--8", isbn="978-80-214-4837-7" }