Detail publikace

CHARACTERISTIC LINGUISTIC FEATURES OF COMMERCIAL CONSUMER ADVERTISING OF CARS

RUJBROVÁ, Š.

Originální název

CHARACTERISTIC LINGUISTIC FEATURES OF COMMERCIAL CONSUMER ADVERTISING OF CARS

Typ

kapitola v knize

Jazyk

angličtina

Originální abstrakt

The author has in this article summarized the characteristic linguistic features of commercial consumer advertising of cars. The article deals with the structure and stylistic markers of the language of advertising paying special attention to the interaction of the visual and verbal message in the text. A study of twenty car advertisements from Vogue, Elle, Cosmopolitan and Marie Claire magazines 1994-1996 has been carried out. Choosing advertisements that promote similar models of cars has enabled the author to trace some elements of advertisement policy used by the companies.

Klíčová slova

advertising, linguistic features, visual, verbal

Autoři

RUJBROVÁ, Š.

Rok RIV

2013

Vydáno

16. 12. 2013

Nakladatel

VUTIUM

Místo

Brno

ISBN

978-80-214-4837-7

Kniha

English Studies, Department of Foreign Languages

Edice

B

Číslo edice

1

Strany od

1

Strany do

8

Strany počet

8

BibTex

@inbook{BUT104253,
  author="Šárka {Rujbrová}",
  title="CHARACTERISTIC LINGUISTIC FEATURES OF COMMERCIAL CONSUMER ADVERTISING OF CARS",
  booktitle="English Studies, Department of Foreign Languages",
  year="2013",
  publisher="VUTIUM",
  address="Brno",
  series="B",
  edition="1",
  pages="1--8",
  isbn="978-80-214-4837-7"
}