Detail publikace

Marketing Segmentation as a Source of Information for Strategic Management Accounting

DOHNAL, R. CHOVANCOVÁ, J.

Originální název

Marketing Segmentation as a Source of Information for Strategic Management Accounting

Typ

abstrakt

Jazyk

angličtina

Originální abstrakt

The paper deals with methods of typology and market segmentation from a marketing- oriented point of view on construction market. Companies are forced to deal with cost efficiency under the actual pressure of price competition. Integration of accounting and marketing within the framework of strategic management can bring to construction companies the perspective of growing and meeting profitability targets.

Klíčová slova

marketing, management accounting, segmentation

Autoři

DOHNAL, R.; CHOVANCOVÁ, J.

Vydáno

6. 3. 2014

Nakladatel

Mendel University in Brno

Místo

Brno

ISBN

978-80-87106-74-7

Kniha

Enterprise and Competitive Envirinment

Strany od

217

Strany do

572

Strany počet

356

BibTex

@misc{BUT109966,
  author="Radek {Dohnal} and Jitka {Chovancová}",
  title="Marketing Segmentation as a Source of Information for Strategic Management Accounting",
  booktitle="Enterprise and Competitive Envirinment",
  year="2014",
  pages="356",
  publisher="Mendel University in Brno",
  address="Brno",
  isbn="978-80-87106-74-7",
  note="abstract"
}