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MILICHOVSKÝ, F. KOUDELKOVÁ, P.
Originální název
Effectiveness of realisation marketing activities in Czech engineering companies in relation with foreign shares
Typ
článek ve sborníku ve WoS nebo Scopus
Jazyk
angličtina
Originální abstrakt
Purpose of the article is to find answer on stated hypothesis if exist dependence between foreign shares in a company and realisation of marketing activities in engineering companies in the Czech companies. High competitive environment influences permanent pressure on companies which are in turn force to monitor and adapt theorder to retain their expected market position.The result of the paper is describing relevant approach to prove efficiency of realisation of marketing activities in relation with engineering companies. Realisation of marketing activities has become realm where is possible to find opportunities to increase own competitiveness in connection to the growing competitive environment.
Klíčová slova
marketing effectiveness, marketing activities, foreign shares, metrics
Autoři
MILICHOVSKÝ, F.; KOUDELKOVÁ, P.
Rok RIV
2014
Vydáno
23. 4. 2014
Místo
Riga, Latvia
ISSN
1877-0428
Periodikum
Procedia Social and Behavioral Sciences
Ročník
Číslo
156
Stát
Nizozemsko
Strany od
1
Strany do
5
Strany počet
BibTex
@inproceedings{BUT110738, author="František {Milichovský} and Petra {Koudelková}", title="Effectiveness of realisation marketing activities in Czech engineering companies in relation with foreign shares", booktitle="19th International Scientific Conference {"}Economics and Management 2014 (ICEM-2014){"}", year="2014", series="Procedia - Social and Behavioral Sciences", journal="Procedia Social and Behavioral Sciences", volume="2014", number="156", pages="1--5", address="Riga, Latvia", doi="10.1016/j.sbspro.2014.11.215", issn="1877-0428" }