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MUŠKÁT, P. HROMÁDKA, V.
Originální název
MARKETING SYSTEMS OF SMALL AND MEDIUM CONSTRUCTION ENTERPRISES
Typ
článek ve sborníku ve WoS nebo Scopus
Jazyk
angličtina
Originální abstrakt
The main objective of the paper is to create an efficient database system that would also serve as a source of information. The proposed system aims to facilitate and simplify the clarity of internal company information about its customers and also about its employees. Furthermore, it also brings the possibility to control workforce planning with regard to individual contracts as well as globally and also with regard to how they meet their deadlines. The marketing approach of the company to its promotion cannot be overlooked, either.
Klíčová slova
Databases, filtering, success, evaluation, form, summary, preparation, contract, scheduling, marketing, quotation
Autoři
MUŠKÁT, P.; HROMÁDKA, V.
Rok RIV
2014
Vydáno
16. 10. 2014
Nakladatel
VUT v Brně, FAST, EKŘ
Místo
Brno
ISBN
978-80-214-5050-9
Kniha
PBE PhD FORUM 2014
Číslo edice
1
Strany od
155
Strany do
162
Strany počet
8
BibTex
@inproceedings{BUT111727, author="Petr {Muškát} and Vít {Hromádka}", title="MARKETING SYSTEMS OF SMALL AND MEDIUM CONSTRUCTION ENTERPRISES", booktitle="PBE PhD FORUM 2014", year="2014", number="1", pages="155--162", publisher="VUT v Brně, FAST, EKŘ", address="Brno", isbn="978-80-214-5050-9" }