Detail publikace

MARKETING SYSTEMS OF SMALL AND MEDIUM CONSTRUCTION ENTERPRISES

MUŠKÁT, P. HROMÁDKA, V.

Originální název

MARKETING SYSTEMS OF SMALL AND MEDIUM CONSTRUCTION ENTERPRISES

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

The main objective of the paper is to create an efficient database system that would also serve as a source of information. The proposed system aims to facilitate and simplify the clarity of internal company information about its customers and also about its employees. Furthermore, it also brings the possibility to control workforce planning with regard to individual contracts as well as globally and also with regard to how they meet their deadlines. The marketing approach of the company to its promotion cannot be overlooked, either.

Klíčová slova

Databases, filtering, success, evaluation, form, summary, preparation, contract, scheduling, marketing, quotation

Autoři

MUŠKÁT, P.; HROMÁDKA, V.

Rok RIV

2014

Vydáno

16. 10. 2014

Nakladatel

VUT v Brně, FAST, EKŘ

Místo

Brno

ISBN

978-80-214-5050-9

Kniha

PBE PhD FORUM 2014

Číslo edice

1

Strany od

155

Strany do

162

Strany počet

8

BibTex

@inproceedings{BUT111727,
  author="Petr {Muškát} and Vít {Hromádka}",
  title="MARKETING SYSTEMS OF SMALL AND MEDIUM CONSTRUCTION ENTERPRISES",
  booktitle="PBE PhD FORUM 2014",
  year="2014",
  number="1",
  pages="155--162",
  publisher="VUT v Brně, FAST, EKŘ",
  address="Brno",
  isbn="978-80-214-5050-9"
}