Detail publikace

Theoretical aspects of integrating multiple value for the customer into the business model in context of sustainable development

KITA, P.

Originální název

Theoretical aspects of integrating multiple value for the customer into the business model in context of sustainable development

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

Multiple customer value in the context of sustainable development includes not only the materialistic aspects of products, but also spiritual ones, that is, environmental and social aspects which have an impact on the image of the company and its sustainability. The article consists of five parts. The first section states the articles topic and structure. The subject of the second section are the theoretical aspects. The second section provides an opinion on sustainable multiple value creation. The third section describes the elements of a business model. Reconfiguration of the company in terms of sustainable development is the subject of the fourth section. The fifth section closes the article.

Klíčová slova

multiple value, sustainable development, customer value, business model, sustainable development, the key success factors

Autoři

KITA, P.

Rok RIV

2014

Vydáno

4. 12. 2014

Nakladatel

EKONÓM

Místo

Bratislava

ISBN

978-80-225-3993-7

Kniha

The Proceedings of the International Scientific Conference for PhD. Students and Young Scientists MERKÚR 2014

Strany od

98

Strany do

106

Strany počet

235

URL

http://www.obchodnafakulta.sk/infoservis/publikacie-autorov-of/1418-merkur2014-proceedings

BibTex

@inproceedings{BUT112289,
  author="Peter {Kita}",
  title="Theoretical aspects of integrating multiple value for the customer into the business model in context of sustainable development",
  booktitle="The Proceedings of the International Scientific Conference for PhD. Students and Young Scientists MERKÚR 2014",
  year="2014",
  pages="98--106",
  publisher="EKONÓM",
  address="Bratislava",
  isbn="978-80-225-3993-7",
  url="http://www.obchodnafakulta.sk/infoservis/publikacie-autorov-of/1418-merkur2014-proceedings"
}