An Analysis of Terminology of Concepts of Competitiveness in the Presentations of Strategic Development of Selected Car Manufacturers

článek v časopise - ostatní, Jost

angličtina

The primary objective of presented research represents evaluation of terminology applied to presentation of strategic plans of companies. The purpose of research was both evaluation of applicability of terminology, defined in the theoretical level in the context of company practice, and in - wider context - search for links among used approach of presentation, terminology and factual behavior of companies. The results show five key findings. First, terminologies defined on the basis of the analysis of three concepts of competitiveness share crucial common features. Second, the approach of presentation used by evaluated companies is still being developed, and reflects both external influences and internal aspects. Third, the manner, used by analyzed car producers is rather significant element of its competitive behavior and, in certain range, such manner reflects the approach to strategic development of competitiveness. Fourth, companies on similar level of own development tend to use similar way of communication. Fifth, period of economic crisis had less significant impact on development of communication of company generally evaluated as less successful.

competitiveness, competitive advantage, core competence, resource based view, strategy, success-ability

ZICH, R.

2014

30. 11. 2014

2336-2693

Central European Journal of Management

1

1

Česká republika

13

24

12