Detail publikace

Financial Key Performance Indicators in Engineering Companies

MILICHOVSKÝ, F.

Originální název

Financial Key Performance Indicators in Engineering Companies

Typ

článek v časopise ve Scopus, Jsc

Jazyk

angličtina

Originální abstrakt

Performance is usually defined as system of monitoring individual corporate processes on way to produce the appropriate changes in organizational culture, systems and processes. These activities help to achieve optimal performance agreement targets, allocation of resources, information management on possible modifications of business strategyorsharingtheresultscontinuedindividual goals. Due the performance monitoring the companies can find the Key Performance Indicators, also known as KPIs that help to all organizations define and measure progress toward corporate goals. The objective of this paper is to find trend of improvement by measuring effectiveness of marketing activities. For this reason there was used questionnaire survey, focused on engineering companies operating in Czech Republic. Results and discussion of the paper are based on the analysis of secondary sources and selected data of questionnaire survey, which are involved on measuring the performance of Czech companies. To process the results of the questionnaire survey, there were used both basic types of descriptive statistics and factor analyze on the selected dataset. The data were processed by using the statistical program IBM SPSS Statistics 22. The conclusions provide characteristics of the limitations of research and its potential further direction.

Klíčová slova

indicators, marketing effectiveness, marketing performance

Autoři

MILICHOVSKÝ, F.

Rok RIV

2015

Vydáno

25. 3. 2015

Nakladatel

Budapest University of Technology and Economics

Místo

Budapest, Hungary

ISSN

1416-3837

Periodikum

Periodica Polytechnica, Social and Management Sciences

Ročník

23

Číslo

1

Stát

Maďarsko

Strany od

60

Strany do

67

Strany počet

8

URL

https://pp.bme.hu/so/article/view/7810

Plný text v Digitální knihovně

http://hdl.handle.net/11012/201397

BibTex

@article{BUT113414,
  author="František {Milichovský}",
  title="Financial Key Performance Indicators in Engineering Companies",
  journal="Periodica Polytechnica, Social and Management Sciences",
  year="2015",
  volume="23",
  number="1",
  pages="60--67",
  doi="10.3311/PPso.7810",
  issn="1416-3837",
  url="https://pp.bme.hu/so/article/view/7810"
}