Detail publikace

Business and Entrepreneurship Development of Czech SMEs through Participation in International Fairs and Exhibitions

REKOVÁ, E.

Originální název

Business and Entrepreneurship Development of Czech SMEs through Participation in International Fairs and Exhibitions

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

Purpose of the article: Successful entry into the foreign market is a promising perspective of business development and entrepreneurship for the Czech small and medium enterprises (SMEs), but there are also barriers, like knowledge of the language or environment, information, experience, different legislation, and high cost of entering in a foreign market. Performing analytical research shows that recent scientific literature has limits regarding solution of entry costs for marketing and promotion. Methodology / methods: The study uses the method of analysis of primary and secondary data and structured data collection in the form of streamlining the scientific literature related to the topic of internationalization and barriers to market entry. Methods for collecting data questionnaire and its evaluation using statistical methods. Scientific aim: The study aims to clarify the issue of Czech SME entry to foreign markets, with an emphasis on business and entrepreneurship development of Czech SMEs through participation in international fairs and exhibitions and explores the possibilities to manage costs for the marketing and promotion, with regard to the possibility of using grant. Findings: Using the survey, the study examines 338 Czech enterprises, which acquired financial assistance thanks to grant programme Marketing II, between 2010-2014. The work compares the results with those businesses that have not received grant aid, or did not apply for it and opted for a different type of promotion. Conclusions: With extensive questionnaire the research paper examines, whether this form of grant support of participation in international fairs and exhibitions is an effective solution when putting Czech SMEs on foreign markets, what promotion solutions chose those firms that have not benefited from subsidies, what kind of support would be welcome, what was a success and what are the limits. The work opens up new possibilities for research in this area.

Klíčová slova

Internationalization, SME, Marketing, Market, Costs, Export, Fairs

Autoři

REKOVÁ, E.

Rok RIV

2015

Vydáno

28. 5. 2015

Místo

Brno

ISBN

978-80-214-5198-8

Kniha

"Perspectives of Business and Entrepreneurship Development"

Strany od

273

Strany do

282

Strany počet

11

BibTex

@inproceedings{BUT115130,
  author="Eliška {Krejčí Reková}",
  title="Business and Entrepreneurship Development of Czech SMEs through Participation in International Fairs and Exhibitions",
  booktitle="{"}Perspectives of Business and Entrepreneurship Development{"}",
  year="2015",
  pages="273--282",
  address="Brno",
  isbn="978-80-214-5198-8"
}