Detail publikace

Consumer House of Quality Matrix for Shopping Decision Making Process

SCHÜLLER, D. VIDECKÁ, Z. CHALUPSKÝ, V.

Originální název

Consumer House of Quality Matrix for Shopping Decision Making Process

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

The purpose of this study is to present the new method where the house of quality is crucial tool which helps customers in shopping decision making process. The suggested method is based on the combination of customer marketing mix 4C and the house of quality.

Klíčová slova

consumer, house of quality, shopping decision process, utility

Autoři

SCHÜLLER, D.; VIDECKÁ, Z.; CHALUPSKÝ, V.

Rok RIV

2015

Vydáno

26. 8. 2015

Nakladatel

Bulgarian Academy of Sciences

Místo

Albena, Bulgaria

ISBN

978-619-7105-48-3

Kniha

2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015

ISSN

2367-5659

Periodikum

SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts

Ročník

2

Číslo

3

Stát

Bulharská republika

Strany od

131

Strany do

138

Strany počet

8

BibTex

@inproceedings{BUT119579,
  author="David {Schüller} and Zdeňka {Videcká} and Vladimír {Chalupský}",
  title="Consumer House of Quality Matrix for Shopping Decision Making Process",
  booktitle="2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015",
  year="2015",
  journal="SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts",
  volume="2",
  number="3",
  pages="131--138",
  publisher="Bulgarian Academy of Sciences",
  address="Albena, Bulgaria",
  isbn="978-619-7105-48-3",
  issn="2367-5659"
}