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PAVLÁKOVÁ DOČEKALOVÁ, M. HORNUNGOVÁ, J.
Originální název
Environmental Reporting as a Part of a Marketing Communication
Typ
kapitola v knize
Jazyk
angličtina
Originální abstrakt
The paper aims to examine the role of environmental reporting as the part of marketing communication of a company. This corporate activity can play the important role towards company’s various stakeholders, especially to customers and suppliers. They can evaluate the impact of such marketing information on a company´s corporate reputation and brand image. The research is focused on small and medium-sized enterprises operating in the manufacturing industry. Data applied in the paper has been tested through Chi-square test. Research presented in this paper has proved that environmental reporting positively influences concluding of new contracts. Environmental communication and labelling is an important source of information for environmentally conscious consumers and it has the potential to influence their decision-making.
Klíčová slova
Reporting, Marketing Communication, SMEs, Chi-square test
Autoři
PAVLÁKOVÁ DOČEKALOVÁ, M.; HORNUNGOVÁ, J.
Vydáno
2. 1. 2017
Nakladatel
Springer International Publishing
Místo
Mykonos, Greece
ISBN
978-3-319-33863-7
Kniha
Strategic Innovative Marketing
Edice
1
ISSN
2198-7246
Periodikum
Springer Proceedings in Business and Economics
Stát
Švýcarská konfederace
Strany od
331
Strany do
336
Strany počet
6
BibTex
@inbook{BUT126572, author="Marie {Pavláková Dočekalová} and Jana {Hornungová}", title="Environmental Reporting as a Part of a Marketing Communication", booktitle="Strategic Innovative Marketing", year="2017", publisher="Springer International Publishing", address="Mykonos, Greece", series="1", pages="331--336", doi="10.1007/978-3-319-33865-1\{_}42", isbn="978-3-319-33863-7" }