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MURÍNOVÁ, A.
Originální název
WINE MARKETING: THE CASE OF MICRO AND SMALL WINE COMPANIES IN THE CZECH REPUBLIC
Typ
článek ve sborníku ve WoS nebo Scopus
Jazyk
angličtina
Originální abstrakt
Wine marketing is one of the main reasons of survival and development of micro and small wine companies, that have own rules and advantages which allow to stay in that upcoming craft. Micro and small companies is a major part of wine business in the Czech Republic. The purpose is to understand the specifics of wine marketing perception and find out which marketing tools most affect the success of the wine company within the framework of case study.
Klíčová slova
wine marketing, marketing tools, micro and small business, family business
Autoři
Vydáno
27. 6. 2017
Nakladatel
Oeconomica Publishing House
Místo
Náměstí W. Churchilla 4, 130 67 Praha 3, Czech Republic
ISBN
978-80-245-2216-6
Kniha
Proceedings of the 5th International Conference Innovation Management, Entrepreneurship and Sustainability (IMES 2017)
Edice
5
Strany od
641
Strany do
653
Strany počet
1182
URL
http://imes.vse.cz/wp-content/uploads/2015/08/Conference_Proceedings_IMES_2017.pdf
BibTex
@inproceedings{BUT136301, author="Anastasia {Murínová}", title="WINE MARKETING: THE CASE OF MICRO AND SMALL WINE COMPANIES IN THE CZECH REPUBLIC", booktitle="Proceedings of the 5th International Conference Innovation Management, Entrepreneurship and Sustainability (IMES 2017)", year="2017", series="5", pages="641--653", publisher="Oeconomica Publishing House", address="Náměstí W. Churchilla 4, 130 67 Praha 3, Czech Republic", doi="10.18267/pr.2017.svo.2216.6", isbn="978-80-245-2216-6", url="http://imes.vse.cz/wp-content/uploads/2015/08/Conference_Proceedings_IMES_2017.pdf" }