Detail publikace

BUSINESS MODEL ENGAGEMENT LEVELS IN ENVIRONMENTAL CHALLENGES FROM A MULTIPLE CUSTOMER VALUE PERSPECTIVE

KITA, P.

Originální název

BUSINESS MODEL ENGAGEMENT LEVELS IN ENVIRONMENTAL CHALLENGES FROM A MULTIPLE CUSTOMER VALUE PERSPECTIVE

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

Research purpose Global environmental challenges show just how crucial can incorporating sustainable development principals be for a company. The article's objective is to describe how environmental challenges lead to changes in the business model towards multiple customer value creation. Results are stated later in the article. Methodology/ methods To complete the article's objective methods of secondary data collection and retrievals were use. The obtained information was afterwards compared to find and evaluate opinions of various authors dealing with the issue of multiple value. Scientific goal The stated issue attracts the attention of scientific research, alongside with the acute ecological situation and the necessity of integrating social aspects into business models. The scientific goal was to identify approaches of various authors to the issue of multiple customer value in a way which would provide applicable knowledge to innovate existing business models in a relevant way transition to novel business models based on fusing ecological, social and economic dimensions of sustainable development. Findings The article's results relate to the stated research question and find use as a tool to compare traditional business models and demands regarding novel business model creation. Conclusions The necessity to research novel business models based on sustainable multiple customer value creation is expressed, at the article's end. Novel business models represent a new tool to achieve positive customer perception and acceptance of the business itself while still remaining competitive in the face of global environmental challenges.

Klíčová slova

environmental challenges; business model; multiple customer value; sustainable development

Autoři

KITA, P.

Vydáno

19. 5. 2016

Nakladatel

BRNO UNIV TECHNOLOGY, FAC BUSINESS & MANAGEMENT,

Místo

KOLEJNI 2906-4, BRNO, 612 00, CZECH REPUBLIC

ISBN

978-80-214-5413-2

Kniha

SMART AND EFFICIENT ECONOMY: PREPARATION FOR THE FUTURE INNOVATIVE ECONOMY

Strany od

301

Strany do

307

Strany počet

746

URL

http://www.icem.lt/public/icem/Proceeding%20of%20selected%20papers_2016_Final.pdf

BibTex

@inproceedings{BUT140509,
  author="Peter {Kita}",
  title="BUSINESS MODEL ENGAGEMENT LEVELS IN ENVIRONMENTAL CHALLENGES FROM A MULTIPLE CUSTOMER VALUE PERSPECTIVE",
  booktitle="SMART AND EFFICIENT ECONOMY: PREPARATION FOR THE FUTURE INNOVATIVE ECONOMY",
  year="2016",
  pages="301--307",
  publisher="BRNO UNIV TECHNOLOGY, FAC BUSINESS & MANAGEMENT,",
  address="KOLEJNI 2906-4, BRNO, 612 00, CZECH REPUBLIC",
  isbn="978-80-214-5413-2",
  url="http://www.icem.lt/public/icem/Proceeding%20of%20selected%20papers_2016_Final.pdf"
}