Pro-export strategies of the Czech Republic with the focus on born globals

článek ve sborníku ve WoS nebo Scopus

angličtina

Purpose of the article The aim of this article is to define SME in CZ which excel at innovations, rapid technological progress, high level of specialization and increasing added value so they are predermined to be successful in the new age, also called as ‘digital age’. ‘Born globals’ posses these prerequisities. The possibility of goods and services export to the for-eign market is the most crucial for these enterprises. Hence this article is focusing on strengthening the export within the internacionalization process and on the study of Czech pro-export strategy and the results of balance payments of the Czech Republic which support the prerequisite that the Czech Republic is an export country. Methodology/methods The methods of secondary data analysis, synthesis, induction and deduction were used in this article. Secondary data were gained by structured data collection to make the scientific literature clear and these data were gained from electronic sources, academic theses, scientific articles and statistic pieces of information. This also helped to make the internacionalization of SME, born globals in CZ and export strategy in CZ issues clear. Scientific aim This article is focused on macroeconomic indicators of CZ research which support the prerequisite that CZ is an export country. Findings The results show that the Czech Republic is an export country in the long term which is followed by currency depreciation, decrease of the nominal effective exchange rate, increase of competitiveness of the country, de-crease of the real effective exchange rate, increase of export and decrease of import, so the conditions for ‘born globals’ and other Czech enterprises that would decide to expand and sell their products or services on foreign markets are set to be in accordance with pro-export strategy. Conclusions One of the specific aims – ‘double the number of highly innovative exporters (born globals) by 2020’ - follows from the Export Strategy of the Czech Republic 2012 – 2020 (Ministry of Industry and Trade, 2012). The solved issue has several limits such as lack of methodology for measuring born globals companies in CZ, lack of methodology for support of born globals entry into the foreign market and others, which follows from the re-search of literature and analysis. The scientific work proved that the Czech Republic is a country with pro-export policy and thus opens other scientific questions that future works can focuse on such as currency of born globals in the Czech Republic, observing indicators and fulfilling the indicators from above mentioned specific aim of the Export Strategy of the Czech Republic.

Born Globals, the Czech Republic, Export, Management, SME, Internationalization

REKOVÁ, E.

1. 9. 2017

Brno

978-80-214-5532-0

Perspective of Business and Enterpreneurship Development in Digital Age - Proceeding of Selected Papers

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https://conference.fbm.vutbr.cz/ic/files/journals/2/proceedings/PROCEEDING-OF-SELECTED-PAPERS.pdf