Detail publikace

Comparing Customer Journeys in the Transportation Service Industry

HAVÍŘ, D. MACHALA, J.

Originální název

Comparing Customer Journeys in the Transportation Service Industry

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

The aim of this paper is to examine and summarize the theoretical aspects of customer experience journey analysis, to create and analyze customer experience journeys of several city transportation service options to reveal experiential trends, critical parts and factors influencing customers' perceptions of the service and to formulate experience design recommendations and research questions leading to new avenues for futher research.

Klíčová slova

customer experience, customer journey, transportation, experiential marketing, ride-sharing

Autoři

HAVÍŘ, D.; MACHALA, J.

Vydáno

26. 8. 2018

Nakladatel

STEF92 Technology Ltd.

Místo

Sofia, Bulgaria

ISBN

978-619-7408-65-2

Kniha

5th International Multidisciplinary Scientific Conference on Social Sciences and Art SGEM 2018 Conference Proceedings Volume 5

ISSN

2367-5659

Periodikum

SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts

Ročník

5

Stát

Bulharská republika

Strany od

141

Strany do

148

Strany počet

8

BibTex

@inproceedings{BUT150793,
  author="David {Havíř} and Jan {Machala}",
  title="Comparing Customer Journeys in the Transportation Service Industry",
  booktitle="5th International Multidisciplinary Scientific Conference on Social Sciences and Art SGEM 2018 Conference Proceedings Volume 5",
  year="2018",
  journal="SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts",
  volume="5",
  pages="141--148",
  publisher="STEF92 Technology Ltd.",
  address="Sofia, Bulgaria",
  doi="10.5593/sgemsocial2018/1.5",
  isbn="978-619-7408-65-2",
  issn="2367-5659"
}