Detail publikace

Towards Fully-Fledged Conceptualization of Customer Experience

HAVÍŘ, D.

Originální název

Towards Fully-Fledged Conceptualization of Customer Experience

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

Both academic and managerial communities agree that phenomenon of customer experience is offering the new area of differentiation and competition for all sorts of companies. However, as this marketing topic is basically new, there is still a considerable theoretical and terminological fragmentation and scholars call for an accurate definition of customer experience, its general conceptualization and development of the customer experience framework. The aim of this paper is to provide a general conceptual model of customer experience as the stable foundation for further scientific analysis in this are of modern marketing - the model encompassing both antecedents and consequences of customer experience.

Klíčová slova

customer experience, experiential marketing, conceptual model, cogntive, affective

Autoři

HAVÍŘ, D.

Vydáno

17. 4. 2019

Nakladatel

Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava

Místo

Trnava

ISBN

978-80-572-0015-4

Kniha

Megatrends and Media: Digital Universe

ISSN

2453-6474

Periodikum

Megatrends and Media

Stát

Slovenská republika

Strany od

508

Strany do

530

Strany počet

23

URL

https://fmk.sk/download/Megatrends_and_Media_Digital-Universe.pdf

BibTex

@inproceedings{BUT157702,
  author="David {Havíř}",
  title="Towards Fully-Fledged Conceptualization of Customer Experience",
  booktitle="Megatrends and Media: Digital Universe",
  year="2019",
  journal="Megatrends and Media",
  pages="508--530",
  publisher="Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava",
  address="Trnava",
  isbn="978-80-572-0015-4",
  issn="2453-6474",
  url="https://fmk.sk/download/Megatrends_and_Media_Digital-Universe.pdf"
}