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JANČÍKOVÁ, K. MILICHOVSKÝ, F.
Originální název
HR Marketing as Supporting Tool of New Managerial Staff in Industry 4.0
Typ
článek v časopise ve Web of Science, Jimp
Jazyk
angličtina
Originální abstrakt
Human Resource marketing (HRM) is focused on the creation of job-position with all relevant parameters such as work specification, wage, and adequate communication of job-offer. Wage is possible to understand not only the amount of money but also as all kinds of reward for the work. Remuneration of staff has received more interest during the last decade, especially in connection of managers and the concept of industry 4.0. Job offers description helps to find out suitable applicants for specific managerial positions. The main objective of the paper is to state the relationship between gender and the chosen variables (job-sources). For this purpose, there was a realized questionnaire survey, focused on HRM in the business environment in the Czech Republic. The sample population for survey consists of 522 people, from which gave back only 185 participants (return is 35,44%). To process gained data, there were employed Pearson’s chi-square test for independence, cluster analysis. Graphical design was made by ROC curve. According to results, there were defined relationships between gender and job servers as job-source, and gender and social networks as job-source. This dependence is supported by the ROC curve, which shows the expectation of wage income according to work-experience.
Klíčová slova
HR marketing; remuneration package; benefit; labor market; human resources; senior managers; Industry 4.0
Autoři
JANČÍKOVÁ, K.; MILICHOVSKÝ, F.
Vydáno
21. 8. 2019
Nakladatel
MDPI
Místo
Basel, Switzerland
ISSN
2076-3387
Periodikum
Administrative Sciences
Ročník
9
Číslo
3
Stát
Švýcarská konfederace
Strany od
1
Strany do
12
Strany počet
URL
https://www.mdpi.com/2076-3387/9/3/60
Plný text v Digitální knihovně
http://hdl.handle.net/11012/184666
BibTex
@article{BUT157987, author="Kateřina {Procházková} and František {Milichovský}", title="HR Marketing as Supporting Tool of New Managerial Staff in Industry 4.0", journal="Administrative Sciences", year="2019", volume="9", number="3", pages="1--12", doi="10.3390/admsci9030060", issn="2076-3387", url="https://www.mdpi.com/2076-3387/9/3/60" }