Detail publikace

Digitalization as an enabler of business model dynamics

TESAŘOVÁ, M. KRMELA, A. ŠIMBEROVÁ, I.

Originální název

Digitalization as an enabler of business model dynamics

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

The purpose of the articles is to answer a research question related to the extent of the impact of digitalization on a business model (BM) of a focal company. An original primary, qualitative research has been conducted. It draws on multiple, in-depth case studies on a globally active B2B incumbent manufacturing companies that recently implemented a digital platform-based customer relationship management system. The data was gathered through participative observation and semi-structured interviews with system users and project leaders. The contribution of the research is in linking the business model dynamic change with a customer relationship management system (CRMS). It identifies the element HOW - value creation - as the mainly affected element of BM of the focal company.

Klíčová slova

Customer relationship management, Digitalization, Business Model Dynamics, Manufacturing Companies, B2B

Autoři

TESAŘOVÁ, M.; KRMELA, A.; ŠIMBEROVÁ, I.

Vydáno

9. 6. 2020

Nakladatel

VGTU Press

Místo

Vilnius, Lithuania

ISBN

978-609-476-231-4

Kniha

11th International Scientific Conference "Business and Management 2020" May 7-8, 2020, Vilniums, LITHUANIA

ISSN

2029-929X

Periodikum

International Scientific Conference "Business and Management"

Stát

Litevská republika

Strany od

73

Strany do

83

Strany počet

11

URL

http://www.bm.vgtu.lt/index.php/verslas/2020/paper/view/562

Plný text v Digitální knihovně

http://hdl.handle.net/11012/193367

BibTex

@inproceedings{BUT163865,
  author="Mariana {Tesařová} and Aleš {Krmela} and Iveta {Šimberová}",
  title="Digitalization as an enabler of business model dynamics",
  booktitle="11th International Scientific Conference {"}Business and Management 2020{"} May 7-8, 2020, Vilniums, LITHUANIA",
  year="2020",
  journal="International Scientific Conference {"}Business and Management{"}",
  pages="73--83",
  publisher="VGTU Press",
  address="Vilnius, Lithuania",
  doi="10.3846/bm.2020.562",
  isbn="978-609-476-231-4",
  issn="2029-929X",
  url="http://www.bm.vgtu.lt/index.php/verslas/2020/paper/view/562"
}