Detail publikace

Customer Experience Management: Underexplored Instrument for Customer Transformation

HAVÍŘ, D.

Originální název

Customer Experience Management: Underexplored Instrument for Customer Transformation

Typ

článek v časopise - ostatní, Jost

Jazyk

angličtina

Originální abstrakt

The purpose of this article is to identify the role the customer experience plays in the transformation of the customer and to develop a theory that brings together related concepts in order to position the phenomenon of customer experience in the macromarketing context.

Klíčová slova

customer experience; transformation economy; ethics; macromarketing; positive marketing

Autoři

HAVÍŘ, D.

Vydáno

30. 6. 2021

Nakladatel

Faculty of Business and Management Brno University of Technology

Místo

Brno

ISSN

1802-8527

Periodikum

TRENDY EKONOMIKY A MANAGEMENTU

Ročník

15

Číslo

37

Stát

Česká republika

Strany od

43

Strany do

60

Strany počet

18

URL

https://doi.org/10.13164/trends.2021.37.43

BibTex

@article{BUT166057,
  author="David {Havíř}",
  title="Customer Experience Management: Underexplored Instrument for Customer Transformation",
  journal="TRENDY EKONOMIKY A MANAGEMENTU",
  year="2021",
  volume="15",
  number="37",
  pages="43--60",
  doi="10.13164/trends.2021.37.43",
  issn="1802-8527",
  url="https://doi.org/10.13164/trends.2021.37.43"
}