Přístupnostní navigace
E-přihláška
Vyhledávání Vyhledat Zavřít
Detail publikace
NOVOTNÁ, V. ŠKAPA, S.
Originální název
Dynamic Model of New Product Launch Impact on Stock Market Participants
Typ
článek v časopise ve Web of Science, Jimp
Jazyk
angličtina
Originální abstrakt
The instant access to global information and just as fast responses to the information result in very fast development of communication possibilities and information spreading. The paper addresses spreading information about a new product in a way similar to the principle of virus spreading in epidemiology. We will introduce a mathematical model of signal spreading about a new product in the stock market environment, considering the time delay and inspired by the virus dynamics theory. The mathematical model has been set up from the point of view of the investors´ behaviour and analysed in terms of the time delay influence. The situations demonstrated confirm that the signal of the newly introduced product will have an effect on the stock market behaviour over a certain period but in the long-term perspective its influence disappears. The model solvability is analysed and the solution is demonstrated on a particular example
Klíčová slova
virus dynamics, dynamic modelling, new product launch, investment, time delay
Autoři
NOVOTNÁ, V.; ŠKAPA, S.
Vydáno
1. 11. 2018
Místo
Bucharest
ISSN
2286-1440
Periodikum
INTERNATIONAL MANAGEMENT CONFERENCE
Ročník
1
Číslo
Stát
Rumunsko
Strany od
396
Strany do
405
Strany počet
10
URL
http://conferinta.management.ase.ro/archives/2018/pdf/3_2.pdf
BibTex
@article{BUT169842, author="Veronika {Novotná} and Stanislav {Škapa}", title="Dynamic Model of New Product Launch Impact on Stock Market Participants", journal="INTERNATIONAL MANAGEMENT CONFERENCE", year="2018", volume="1", number="1", pages="396--405", issn="2286-1440", url="http://conferinta.management.ase.ro/archives/2018/pdf/3_2.pdf" }