Detail publikace

Strategy of Servitization as a Tool for Achievement of Sustainable Development

VLČKOVÁ, V. VLČEK, D. KAŇOVSKÁ, L.

Originální název

Strategy of Servitization as a Tool for Achievement of Sustainable Development

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

The reasons leading companies to the servitization strategy have recently been supplemented with society-wide global trend of striving for sustainable development. To be successful on the current markets, companies invest into services to increase the added value for the customer, diversification, and new income; to ensure the lock-in effect; to use the opportunity to grow and environmental burden reduction. These targets can be achieved by implementation of a strategic approach to servitization. In this paper, a research hypothesis that the manufacturers’ strategic approach to servitization has a significant potential to affect achievement of sustainable development in a positive way has been constructed and discussed. The paper outcomes were drawn up based on the analysis, comparison, and synthesis of the information obtained (i) from a targeted professional literature review (ii) from an outcomes of the conducted electronic questionnaire survey. The questionnaire identified the level of the currently provided services related to their products and their expectations concerning an increased interest in services by their management, their customers, and their competitors. The outcomes should then help to direct companies in the Czech Republic to more extensive application of the servitization business model as a strategy supporting sustainable development.

Klíčová slova

servitization; services; manufacturing companies; sustainable development

Autoři

VLČKOVÁ, V.; VLČEK, D.; KAŇOVSKÁ, L.

Vydáno

26. 3. 2021

Nakladatel

University of Hradec Králové

Místo

Hradec Králové

ISBN

978-80-7435-822-7

Kniha

Hradec Economic Days Vol. 11(1) proceedings of the international scientific conference Hradec Economic Days 2021

ISSN

2464-6067

Periodikum

Hradec Economic Days

Ročník

11

Číslo

1

Stát

Česká republika

Strany od

858

Strany do

869

Strany počet

12

URL

https://uni.uhk.cz/hed/site/assets/files/1077/proceedings_2021_1.pdf

Plný text v Digitální knihovně

http://hdl.handle.net/11012/200978

BibTex

@inproceedings{BUT170929,
  author="Vladimíra {Vlčková} and David {Vlček} and Lucie {Kaňovská}",
  title="Strategy of Servitization as a Tool for Achievement of Sustainable Development",
  booktitle="Hradec Economic Days
Vol. 11(1)
proceedings of the international scientific conference
Hradec Economic Days 2021",
  year="2021",
  journal="Hradec Economic Days",
  volume="11",
  number="1",
  pages="858--869",
  publisher="University of Hradec Králové",
  address="Hradec Králové",
  doi="10.36689/uhk/hed/2021-01-085",
  isbn="978-80-7435-822-7",
  issn="2464-6067",
  url="https://uni.uhk.cz/hed/site/assets/files/1077/proceedings_2021_1.pdf"
}