Internationalisation of Czech SMEs:issues relating to marketing knowledge deficits

článek ve sborníku ve WoS nebo Scopus

angličtina

Internationalisation seems to be one of the principal challenges for SMEs. An important role in internationalisation activities is played by the extent of knowledge available to the enterprise, and to what extent the enterprise uses it in its activities. The aim of the present article is to point out some problems facing some Czech SMEs that are due to their insufficient utilization of marketing knowledge. The first part of the article analyses the quality and utilization of marketing knowledge in the Czech Republic. The second part contains preliminary results of a research project Internationalisation of Small and Medium-Size Enterprises in the Czech Republic supported by the Grant Agency of the Czech Republic (GA 402/02/0106). One of the aims of the project is to identify the key barriers hindering internationalisation activities of SMEs in the Czech Republic. Based on the results, the article will focus on those that throw light on weak points of, and threats for, Czech SMEs, but can also draw attention to their strong points and perceived opportunities in relation with international activities. The concluding discussion will include basic issues and directions for further research.

SMEs, internationalisation, marketing knowledge, transformation economies

ŠIMBEROVÁ, I.

2004

22. 4. 2004

IDA Ireland

Northern Ireland

1-85923-183-7

International Business in an Enlarging Europe: integration, coopetition and collaboratrion

2004

1

1

20

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