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ŠIMBEROVÁ, I. HOFFMANN, P.
Originální název
Trend of the organisational structure change-Total customer satisfaction perspective
Typ
článek ve sborníku ve WoS nebo Scopus
Jazyk
angličtina
Originální abstrakt
The complexity of the marketing conception implementation is the reason why many researchers emphasize the role of the organizational culture in the implementation process. The company is able to achieve its aims when they are accepted by all staff. The success of the implementation of the Total Customer Satisfaction (TCS) conception depends on the level of its sharing by company members through the strategy, structure and systems. The market and customer orientation is not applied in the management of Czech companies so far. Marketing is not understood as a company philosophy (or company culture) at all levels of the company hierarchy from the top management to the first-line staff. But the first-line staff is often the main force influencing buying decisions, satisfaction and repeat purchase of customers. In this report, we focus on the area of the organizational structure and its change related to the implementation of the customer satisfactin marketing concept.
Klíčová slova
TCS, organisational structure, trend
Autoři
ŠIMBEROVÁ, I.; HOFFMANN, P.
Rok RIV
2004
Vydáno
21. 10. 2004
Nakladatel
Brno University of Technology, Business and Management Faculty
Místo
Brno
ISBN
80-214-2753-1
Kniha
New Trends for a New Europe: research for Entrepreneurship
Edice
Číslo edice
1
Strany od
Strany do
10
Strany počet
BibTex
@inproceedings{BUT17837, author="Iveta {Šimberová} and Přemysl {Hoffmann}", title="Trend of the organisational structure change-Total customer satisfaction perspective", booktitle="New Trends for a New Europe: research for Entrepreneurship", year="2004", series="2004", number="1", pages="1--10", publisher="Brno University of Technology, Business and Management Faculty", address="Brno", isbn="80-214-2753-1" }