Detail publikace

Models of Strategic Management Scanning Based on Trend Heuristics as the Least Information Intensive Quantifiers

KŘÍŽ, J. DOHNAL, M. FOJTŮ, K.

Originální název

Models of Strategic Management Scanning Based on Trend Heuristics as the Least Information Intensive Quantifiers

Typ

článek v časopise ve Scopus, Jsc

Jazyk

angličtina

Originální abstrakt

SS (Strategic Scanning) is unique, partially subjective, inconsistent, interdisciplinary, vague and multidimensional process. Its description and optimisation suffers from IS (Information Shortage) and heterogeneity. IS eliminates straightforward application of traditional statistical methods. Heterogeneity problems are caused by heterogeneous nature of scanned information structures. Artificial Intelligence has developed some tools to solve such problems. Qualitative reasoning is one of them. It is based on the least information intensive quantifiers i.e. trends. There are four different trends i.e. qualitative values and their derivatives: plus/increasing; zero/constant; negative/decreasing; any value / any trend. The paper studies SS models based on ELEs (Equationless Heuristics). An example of ELE is – If novelity is increasing then confidence is decreasing. A solution of a qualitative model is represented by a set S of scenarios and a set T of time transitions among these scenarios. The key information input into an ELE model is subjective knowledge of experts. A consensus among SS experts is often not reached because of inconsistencies of experts’ knowledge. The SS case study is 12 dimensional (e.g. Freshness, Relevance) and based on 12 ELEs. There are 29 scenarios. © 2020, Revista de Metodos Cuantitativos para la Economia y la Empresa.All Right reserved.

Klíčová slova

complex; information shortage; scanning; strategic; transition; trend

Autoři

KŘÍŽ, J.; DOHNAL, M.; FOJTŮ, K.

Vydáno

30. 6. 2020

Nakladatel

Universidad Pablo de Olavide

ISSN

1886-516X

Periodikum

Revista de Metodos Cuantitativos para la Economia y la Empresa

Ročník

29

Číslo

červen

Stát

Španělské království

Strany od

116

Strany do

130

Strany počet

15

URL

https://com-mendeley-prod-publicsharing-pdfstore.s3.eu-west-1.amazonaws.com/3e98-CC-BY-2/10.46661/revmetodoscuanteconempresa.3260.pdf?X-Amz-Security-Token=IQoJb3JpZ2luX2VjEGQaCWV1LXdlc3QtMSJHMEUCIFeT1nUEWLmmQqKxNzxXTvND4NfzY1rM74X5LnxQflxwAiEAz%2F58GyTLpceWebCFloXSoODU%2BtWVqCbxxkSS0BQOQ7QqjAQI3f%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FARAEGgwxMDgxNjYxOTQ1MDUiDB4%2BqJOVi6PUfMe5hCrgA1mAlqv0OruXQ5v1zLi7hfaaTSXc9NeopSbWOs9Yv9BfcnUEZ9Sv8HL0Exi1qr%2BNTNpbkgVuyiyPbMQvDMZbbF%2FdSiAbDPRoa7kEVfg%2BuprEMqTZi8M3u9gnjN99V%2F91nG%

BibTex

@article{BUT182317,
  author="Jiří {Kříž} and Mirko {Dohnal} and Kateřina {Fojtů}",
  title="Models of Strategic Management Scanning Based on Trend Heuristics as the Least Information Intensive Quantifiers
",
  journal="Revista de Metodos Cuantitativos para la Economia y la Empresa",
  year="2020",
  volume="29",
  number="červen",
  pages="116--130",
  doi="10.46661/REVMETODOSCUANTECONEMPRESA.3260",
  issn="1886-516X",
  url="https://com-mendeley-prod-publicsharing-pdfstore.s3.eu-west-1.amazonaws.com/3e98-CC-BY-2/10.46661/revmetodoscuanteconempresa.3260.pdf?X-Amz-Security-Token=IQoJb3JpZ2luX2VjEGQaCWV1LXdlc3QtMSJHMEUCIFeT1nUEWLmmQqKxNzxXTvND4NfzY1rM74X5LnxQflxwAiEAz%2F58GyTLpceWebCFloXSoODU%2BtWVqCbxxkSS0BQOQ7QqjAQI3f%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FARAEGgwxMDgxNjYxOTQ1MDUiDB4%2BqJOVi6PUfMe5hCrgA1mAlqv0OruXQ5v1zLi7hfaaTSXc9NeopSbWOs9Yv9BfcnUEZ9Sv8HL0Exi1qr%2BNTNpbkgVuyiyPbMQvDMZbbF%2FdSiAbDPRoa7kEVfg%2BuprEMqTZi8M3u9gnjN99V%2F91nG%"
}