Detail publikace

The impact of digital strategy on e-commerce services: analysis and perspectives in online small and medium enterprises (smes)

BEDNÁŘOVÁ, M. OKLEŠŤKOVÁ, S.

Originální název

The impact of digital strategy on e-commerce services: analysis and perspectives in online small and medium enterprises (smes)

Typ

článek v časopise ve Web of Science, Jimp

Jazyk

angličtina

Originální abstrakt

This article focuses on analyzing the impact of digital strategy on ecommerce services, with an emphasis on online small and medium enterprises (SMEs), through expert systematic literature review. In the context of the growing ecommerce environment, the study aims to explore how digital strategy shapes service provision and transforms customer experiences. The main focus is on the analysis of specific aspects, including the use of artificial intelligence (AI) for personalizing customer experiences, the effectiveness of these personalization strategies, and their impact on purchasing behavior. Finally, the article looks towards the future, predicting possible trends in the field of service personalization using digital strategy. This scientific article provides a fresh perspective on the digital transformation of ecommerce and offers valuable insights for future innovations in online small and medium enterprises.

Klíčová slova

Digital strategy, e-commerce, online SMEs, artificial intelligence, personalization, sustainability, shopping behavior.

Autoři

BEDNÁŘOVÁ, M.; OKLEŠŤKOVÁ, S.

Vydáno

6. 6. 2024

Nakladatel

Magnanimitas

Místo

Hradec Králové

ISSN

1804-7890

Periodikum

AD Alta

Ročník

14

Číslo

14/01

Stát

Česká republika

Strany od

17

Strany do

20

Strany počet

4

URL

https://www.magnanimitas.cz/ADALTA/1401/PDF/1401.pdf

BibTex

@article{BUT189197,
  author="Markéta {Bednářová} and Sára {Oklešťková}",
  title="The impact of digital strategy on e-commerce services: analysis and perspectives in online small and medium enterprises (smes)",
  journal="AD Alta",
  year="2024",
  volume="14",
  number="14/01",
  pages="17--20",
  doi="10.33543/j.1401.1720",
  issn="1804-7890",
  url="https://www.magnanimitas.cz/ADALTA/1401/PDF/1401.pdf"
}