Detail publikace

Professionalism and Customer Satisfaction

MRÁČEK, P. VOLŠA, L.

Originální název

Professionalism and Customer Satisfaction

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

The article solves two temporary themes. First of all it deals with the problem of professionalism and explains this term in detail. It describes separate criteria in the appraisal of professionalism; for example: skills, quality, experience, reliability, honesty, morality and a personal customer approach. Using and complying with these criteria in practice supports and satisfies customer orientation. This article also focuses on customer satisfaction. At the conclusion of the paper, the contemporary situation in the sphere of customer satisfaction is evaluated with results which suggest that the firm and its employees behave professionally to customers.

Klíčová slova

professionalism, customer satisfaction

Autoři

MRÁČEK, P.; VOLŠA, L.

Vydáno

26. 5. 2006

Nakladatel

Vysoké učení technické v Brně, Fakulta podnikatelská

Místo

Brno

ISBN

80-7204-454-0

Kniha

MANAGEMENT, ECONOMICS AND BUSINESS DEVELOPMENT IN THE NEW EUROPEAN CONDITIONS. (International Scientific Conference.)

Strany počet

7

BibTex

@inproceedings{BUT19073,
  author="Pavel {Mráček} and Lukáš {Volša}",
  title="Professionalism and Customer Satisfaction",
  booktitle="MANAGEMENT, ECONOMICS AND BUSINESS DEVELOPMENT IN THE NEW EUROPEAN CONDITIONS. (International Scientific Conference.)",
  year="2006",
  pages="7",
  publisher="Vysoké učení technické v Brně, Fakulta podnikatelská",
  address="Brno",
  isbn="80-7204-454-0"
}