Detail publikace

Key Aspects of Customer Satisfaction - Challenge for Development of Retail Business

ŠIMBEROVÁ, I.

Originální název

Key Aspects of Customer Satisfaction - Challenge for Development of Retail Business

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

The paper is involved in the characteristic of reatil business in the Czech Republic. It mainly focuses on global trends and compares them in certain aspects with other selected countries of the Central Europe. Furthemore, it characterizes current development of retail business in the Czech Republic and notifies of the importance of key aspects of satisfaction of customers for its further dvelopment.

Klíčová slova

Customer satisfaction, retail business, CEEC, customer satisfaction

Autoři

ŠIMBEROVÁ, I.

Vydáno

6. 10. 2006

Nakladatel

Prešovská univerzita

Místo

Prešov

ISBN

80-8068-512-6

Kniha

Management 2006 management - theory, trends and practice

Edice

2006

Číslo edice

1

Strany od

118

Strany do

124

Strany počet

7

BibTex

@inproceedings{BUT24535,
  author="Iveta {Šimberová}",
  title="Key Aspects of Customer Satisfaction - Challenge for Development of Retail Business",
  booktitle="Management 2006 management - theory, trends and practice",
  year="2006",
  series="2006",
  number="1",
  pages="118--124",
  publisher="Prešovská univerzita",
  address="Prešov",
  isbn="80-8068-512-6"
}