Detail publikace

Growing importance of language education of employees in the EU

BROŽ, Z.

Originální název

Growing importance of language education of employees in the EU

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

This paper deals with the growing importance of language education of employees working in business companies in the EU. Globalization has already caused a wide range of far-reaching changes to occur throughout the world, in every country and at every level. Business enterprises are forced to defend their market share against much stronger competitors then they were used to in the past. Abilities and knowledge of employees are critical factors for success of their employer. Unlike competitors of the EU like USA or Japan, EU has to overcome major obstacle in form of large number of languages dividing member states of the EU. Business enterprises inside the EU have to realize the growing importance of language education of employees. While EU currently has programs to support the language education of people living inside the EU, business companies often do not invest required amount of resources into language education of their employees.

Klíčová slova

language, education, employee, European Union

Autoři

BROŽ, Z.

Vydáno

26. 10. 2006

Nakladatel

Fakulta podnikatelská

Místo

Brno

ISBN

80-214-3298-5

Kniha

IV Research Meeting among Spanish and Czech academics "New Trends for a New Europe: Research for Entrepreneurship"

Strany od

30

Strany do

35

Strany počet

200

BibTex

@inproceedings{BUT29992,
  author="Zdeněk {Brož}",
  title="Growing importance of language education of employees in the EU",
  booktitle="IV Research Meeting among Spanish and Czech academics {"}New Trends for a New Europe: Research for Entrepreneurship{"}",
  year="2006",
  pages="30--35",
  publisher="Fakulta podnikatelská",
  address="Brno",
  isbn="80-214-3298-5"
}