Detail publikace

Image of a bank in the mind of an individual

LUKÁŠOVÁ, R.

Originální název

Image of a bank in the mind of an individual

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

The paper presents the results of a preliminary study of image content and structure of Czech banks. The aim of the research in which the number of research methods were used and implemented was to describe the image of Czech banks in relation to the expected areas of cognitive, affective and conative character and to find the basic image components as a reflection in the mind of an individual.

Klíčová slova v angličtině

image, banks

Autoři

LUKÁŠOVÁ, R.

Rok RIV

2001

Vydáno

1. 1. 2001

Nakladatel

Brno University of Technology, Faculty of Business and Management

Místo

Brno

ISBN

80-86510-05-0

Kniha

Business and Economic Development in Central and Eastern Europe: Implications for Economic Integration into Wider Europe

Strany od

392

Strany do

398

Strany počet

7

BibTex

@inproceedings{BUT4410,
  author="Růžena {Lukášová}",
  title="Image of a bank in the mind of an individual",
  booktitle="Business and Economic Development in Central and Eastern Europe: Implications for Economic Integration into Wider Europe",
  year="2001",
  pages="7",
  publisher="Brno University of Technology, Faculty of Business and Management",
  address="Brno",
  isbn="80-86510-05-0"
}