Detail publikace

Success of High-Tech Firms: Base of the Marketing Knowledge

ŠIMBEROVÁ, I.

Originální název

Success of High-Tech Firms: Base of the Marketing Knowledge

Typ

článek v časopise - ostatní, Jost

Jazyk

angličtina

Originální abstrakt

The aim of the paper is focused to characterize traits of marketing approach in High-Tech firms that should be knowledge resource for traditional firms. In introduction is paid attention to importance of the High-Tech firms' development. Core of the paper is oriented looking for differences between the High-Tech and traditional products. In conclusion is mainly paid attention to marketing strategy in High- Tech firms from the point of comparison of basic marketing activities view. Paper is written in the framework of research project "Research on implementation of market orientation in high-tech firms" supported by Grant Agency Czech Republic (GA 402/07/1493).

Klíčová slova

Marketing Knowledge, High-Tech Firms, Market Orientation, Features of High-tech product

Autoři

ŠIMBEROVÁ, I.

Rok RIV

2008

Vydáno

3. 9. 2008

Nakladatel

Knowledge Society Institute

Místo

Sozopol, Bulgaria

ISSN

1313-4787

Periodikum

Knowledge Society

Ročník

3

Číslo

1

Stát

Bulharská republika

Strany od

53

Strany do

61

Strany počet

8

BibTex

@article{BUT48632,
  author="Iveta {Šimberová}",
  title="Success of High-Tech Firms: Base of the Marketing Knowledge",
  journal="Knowledge Society",
  year="2008",
  volume="3",
  number="1",
  pages="53--61",
  issn="1313-4787"
}