Detail publikace

Strategy in industrial marketing environment: concept, types and implementation

CHALUPSKÝ, V.

Originální název

Strategy in industrial marketing environment: concept, types and implementation

Typ

audiovizuální tvorba

Jazyk

angličtina

Originální abstrakt

This material describes the concept of industrial marketing, the methods of analysis of marketing environment and potential ways of implementation of marketing approaches in industrial firms.

Klíčová slova

Industrial marketing strategy, Analysis of market environment, strategy implementation

Autoři

CHALUPSKÝ, V.

Vydáno

12. 5. 2004

Nakladatel

Universidad de Sevilla

Místo

Sevilla

BibTex

@misc{BUT63342,
  author="Vladimír {Chalupský}",
  title="Strategy in industrial marketing environment: concept, types and implementation",
  year="2004",
  series="1",
  edition="1",
  publisher="Universidad de Sevilla",
  address="Sevilla",
  note="presentation"
}