Detail publikace

The Importance of Marketing Activities in seeking business opportunities

MILICHOVSKÝ, F. ŠMAKALOVÁ, P.

Originální název

The Importance of Marketing Activities in seeking business opportunities

Typ

konferenční sborník (ne článek)

Jazyk

angličtina

Originální abstrakt

Current knowledge indicates that there are marketing activities which stand behind successful companies, as a part behavioral aspect of market orientation. Expect customer, there are another groups of stakeholder which is getting to the fore and with which the companies establish, develop and maintain relationships. The aim of the article is to map the importance of marketing activities in seeking business opportunities in the Czech Republic.

Klíčová slova

Stakeholders, customers value, shareholders value, marketing activities, marketing strategy, profitability

Autoři

MILICHOVSKÝ, F.; ŠMAKALOVÁ, P.

Vydáno

27. 5. 2011

Nakladatel

FP VUT

Místo

Brno

ISBN

978-80-214-4257-3

Strany od

1

Strany do

4

Strany počet

4

BibTex

@proceedings{BUT66211,
  editor="František {Milichovský} and Petra {Šmakalová}",
  title="The Importance of Marketing Activities in seeking business opportunities",
  year="2011",
  pages="1--4",
  publisher="FP VUT",
  address="Brno",
  isbn="978-80-214-4257-3"
}