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ZICH, R.
Originální název
Classification of Competitive Advantages and Exploring of the Competitiveness of Companies
Typ
článek ve sborníku ve WoS nebo Scopus
Jazyk
angličtina
Originální abstrakt
Starting points for discussion about competition and competitiveness are really spread. I do not think that only some of them are the only right. There is more possibilities where to start. We can probably start with the statement that any scenario of the future development ill be connected with growing competition. Than we should think what to do with this new competition. One possible way is to accept existence of different types of competitive advantages and factor which are used in competition and which can bring success but do not develop competitiveness. But than we have to try to find way how to analyse or define competitiveness of the company or better success-ability of the company. This paper describe basic concept of the analytic approach which understands competitiveness as just one part of success-ability and which explains difference between functional and structural competitive advantages.
Klíčová slova v angličtině
competitiveness, competitive advantage
Autoři
Rok RIV
2002
Vydáno
1. 1. 2002
Nakladatel
VUT v Brně, Fakulta podnikatelská
Místo
brno
ISBN
80-86510-39-5
Kniha
The Tenth Annual International Conference - Business and Economic Development in Central and Eastern Europe: Implications for Economic Integration into Wider Europe.
Strany od
516
Strany do
521
Strany počet
6
BibTex
@inproceedings{BUT7113, author="Robert {Zich}", title="Classification of Competitive Advantages and Exploring of the Competitiveness of Companies", booktitle="The Tenth Annual International Conference - Business and Economic Development in Central and Eastern Europe: Implications for Economic Integration into Wider Europe.", year="2002", pages="6", publisher="VUT v Brně, Fakulta podnikatelská", address="brno", isbn="80-86510-39-5" }