Detail publikace

Comparing the Potential use of Oriental War Philosophy and Western Combat Strategies in the Competition of Companies

BARTES, F.

Originální název

Comparing the Potential use of Oriental War Philosophy and Western Combat Strategies in the Competition of Companies

Typ

článek v časopise - ostatní, Jost

Jazyk

angličtina

Originální abstrakt

The Author examines the possibility and expediency of eastern war philosophy usage (Sun Tzu) and western war strategy (Carl von Clausewitz) in conditions of the competitive battle of firms on the market. The author compares both of these considerably different approaches of struggle with the enemy. Author arrive at conclusion that western combat strategies based on Carl von Clauzsewitz work and his followers are in its core focused on improving itself in the combat army activities context, on the concrete war area. The aim of this improvement is the improvement of own war approaches to enemy destruction. In many cases are these approaches so far, even loose own goal and the reason of the prosecution of war. The usage of this approach in the competitive struggle author refuses and considers it as entirely unacceptable. The author sees a decent space for the war philosophy of Sun Tzu usage in business. The eastern war philosophy based on Sun Tzu work is possible to use minimally from two following reasons: a) The war philosophy of Sun Tzu is a priori in common focused on gaining the goal, no at the vombat b) This philosophy is complexly changing the way of thinking o firms strategist to gaining goal approach The author finds in two basic principles the fundamentals of potential usage of eastern war philosophies in exacting business environment. At the close the author bring forward potential problems of the Sun Tzu war philosophies, which are connected with western way of thinking of managers. Those managers have the tendency to privilege direct struggle as the basic way of competitive conflict solutions.

Klíčová slova

war philosophy, eastern philosophy, combat strategy, western strategy, competitive fight

Autoři

BARTES, F.

Rok RIV

2011

Vydáno

7. 3. 2011

Nakladatel

Universitas mendeliana Brunensis

Místo

Brno, Česká republika

ISSN

1211-8516

Periodikum

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

Ročník

2011

Číslo

2

Stát

Česká republika

Strany od

21

Strany do

24

Strany počet

4

BibTex

@article{BUT72437,
  author="František {Bartes}",
  title="Comparing the Potential use of Oriental War Philosophy and Western Combat Strategies in the Competition of Companies",
  journal="Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis",
  year="2011",
  volume="2011",
  number="2",
  pages="21--24",
  issn="1211-8516"
}