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MILICHOVSKÝ, F. SCHÜLLER, D. ŠMAKALOVÁ, P.
Originální název
Relationship Marketing Effectiveness: Stakeholder approach
Typ
konferenční sborník (ne článek)
Jazyk
angličtina
Originální abstrakt
Successful companies are aware of the need for long- term strategic development based on relationship marketing to interest groups (stakeholders). The paper describes the benefits of relationship marketing company to key stakeholders who influence the business activities of the company. Further, there are defined metrics for measuring the effectiveness of business relationship with these stakeholders in the article.
Klíčová slova
Stakeholders, relationship marketing, marketing effectiveness
Autoři
MILICHOVSKÝ, F.; SCHÜLLER, D.; ŠMAKALOVÁ, P.
Vydáno
18. 5. 2011
Nakladatel
Publishing House of Izhevsk State Technical University
Místo
Izhevsk
ISBN
978-5-7526-0520-8
Strany od
65
Strany do
69
Strany počet
5
BibTex
@proceedings{BUT72512, editor="František {Milichovský} and David {Schüller} and Petra {Šmakalová}", title="Relationship Marketing Effectiveness: Stakeholder approach", year="2011", pages="65--69", publisher="Publishing House of Izhevsk State Technical University", address="Izhevsk", isbn="978-5-7526-0520-8" }