Detail publikace

Marketing Communications Mix of Universities - Communication With Students in an Increasing Competitive University Environment

SCHÜLLER, D. RAŠTICOVÁ, M.

Originální název

Marketing Communications Mix of Universities - Communication With Students in an Increasing Competitive University Environment

Typ

článek v časopise - ostatní, Jost

Jazyk

angličtina

Originální abstrakt

In this period of increasing competition among universities and demographic decline in the Czech Republic, every manager working within the academic sphere must focus on optimizing the marketing activities of tertiary education. The aim of this study is to analyze the methods and styles of marketing communications universities and their faculties use when communicating with prospective students.

Klíčová slova

higher-education institutions, marketing communications, marketing communication mix

Autoři

SCHÜLLER, D.; RAŠTICOVÁ, M.

Rok RIV

2011

Vydáno

30. 9. 2011

Místo

Zlín

ISSN

1804-171X

Periodikum

Journal of Competitiveness

Ročník

2011

Číslo

3

Stát

Česká republika

Strany od

58

Strany do

71

Strany počet

14

BibTex

@article{BUT74051,
  author="David {Schüller} and Martina {Rašticová}",
  title="Marketing Communications Mix of Universities - Communication With Students in an Increasing Competitive University Environment",
  journal="Journal of Competitiveness",
  year="2011",
  volume="2011",
  number="3",
  pages="58--71",
  issn="1804-171X"
}