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SCHÜLLER, D. RAŠTICOVÁ, M.
Originální název
Marketing Communications Mix of Universities - Communication With Students in an Increasing Competitive University Environment
Typ
článek v časopise - ostatní, Jost
Jazyk
angličtina
Originální abstrakt
In this period of increasing competition among universities and demographic decline in the Czech Republic, every manager working within the academic sphere must focus on optimizing the marketing activities of tertiary education. The aim of this study is to analyze the methods and styles of marketing communications universities and their faculties use when communicating with prospective students.
Klíčová slova
higher-education institutions, marketing communications, marketing communication mix
Autoři
SCHÜLLER, D.; RAŠTICOVÁ, M.
Rok RIV
2011
Vydáno
30. 9. 2011
Místo
Zlín
ISSN
1804-171X
Periodikum
Journal of Competitiveness
Ročník
Číslo
3
Stát
Česká republika
Strany od
58
Strany do
71
Strany počet
14
BibTex
@article{BUT74051, author="David {Schüller} and Martina {Rašticová}", title="Marketing Communications Mix of Universities - Communication With Students in an Increasing Competitive University Environment", journal="Journal of Competitiveness", year="2011", volume="2011", number="3", pages="58--71", issn="1804-171X" }