The Competition Fight in the Entrepreneurial Activity.

kniha odborná

angličtina

This publication informs readers about the traditional and modern approaches to the management of a company competitive fight. The ability of a company TOP management to make a flexible competitive strategy and be able to realize it by suitable procedures is one of the crucial prerequisite for a survival of a company in the demanding market environment and then the company TOP management could strive for prosperity. For the purpose of our work we will come out from the following competition fight conception when first we have to realize that to run business successfully in a saturated and demanding market with hard and sharp competition means to deprive the competition of part of its profit, its share on the market. Here competitive bids meet in a fight for a customer and fight together according to rules of combat art. I dare to allege that on such a market it is valid that: Business is a great war. The publication is structured into four chapters (apart from the introduction and the conclusion). In the first chapter the author defines the concept of the offensive conception of the competition fight as a grip of the so-called strategic initiative – it means that a firm is able to influence (ex ante) a development of the market environment according to its strategic aims. In the practice it means that a company is able to apply basic combat philosophies (philosophy of strength, philosophy of elastic, philosophy of trick, philosophy of clean hands). So six following basic regularities of a successful fight control are put forward: 1.To concrete forces optimally on adversarys weak spots and make advantage of our own strategy. 2.To devote the highest attention to the moment of surprise. 3.To chose the battle scene so that our preferences could be applied. 4.To pay maximal attention to communication between a leader and troops/units. 5.Strategy targets and tools for their achievement must be carefully adjusted. 6.With the help of operative changes it is possible to gain considerable advantages and it is important to change not only technical tools but parallel also the manner of the fight control. The second chapter works out single regularities of a fight management into practically principles. The author shows Samurais principles of the entrepreneurial strategy as an example of a consistent application of regularities of a successful fight management into the entrepreneurial strategy. All regularities are contained in the Samurais principles. In the third chapter the author focuses on the explanation about the primary important sphere of a creation and applying to the specific information system for a support and a realization of the competitive strategy SPEFIS (the specific company information system). The author defines basic tasks: a)To reveal the company key problems in a certain situation and in a moment. b)To secure informatively possible ways for solving of these problems. Afterwards the fourth chapter summarizes some machinations of the competitive fight and options of their application including of demands on the staff of the company Specific information system.

Competition fight, Samurais principles, SPEFIS.

BARTES, F.

2011

15. 8. 2011

STS Sciense centre Ltd.,

London, Great Britain

978-1-908235-00-8

Management

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