Governance Structure of Strategic Alliances - Evidences From the South Moravian Region

Governance Structure of Strategic Alliances - Evidences From the South Moravian Region

článek v časopise - ostatní, Jost

čeština

The objective of the paper is to explore the governance structure of strategic alliances created by small and medium enterprises in the South Moravian Region. It deeper examines contractual alliances between strategic partners with focus on the contract and also deals with the protection of intellectual property rights in the investigated firms. To gain data for investigation, both primary and secondary research have been applied. Within the former the main data collection methods were the questionnaire survey and semi-structured personal interviews. The overall goal of the paper is to enhance the knowledge about the creation and functioning of strategic alliances in the Czech Republic. This paper is organized in the following way: first of all, the notion of strategic alliance is introduced. Next, the main forms of governance structure are presented in more details. This is followed by the objective and the methods of research. The results present the main findings of the research and discuss them in broader context. The conclusions recall the main findings and reveal the space for further investigation.

The objective of the paper is to explore the governance structure of strategic alliances created by small and medium enterprises in the South Moravian Region. It deeper examines contractual alliances between strategic partners with focus on the contract and also deals with the protection of intellectual property rights in the investigated firms. To gain data for investigation, both primary and secondary research have been applied. Within the former the main data collection methods were the questionnaire survey and semi-structured personal interviews. The overall goal of the paper is to enhance the knowledge about the creation and functioning of strategic alliances in the Czech Republic. This paper is organized in the following way: first of all, the notion of strategic alliance is introduced. Next, the main forms of governance structure are presented in more details. This is followed by the objective and the methods of research. The results present the main findings of the research and discuss them in broader context. The conclusions recall the main findings and reveal the space for further investigation.

strategic alliance, governance structure, equity alliance, non-equity alliance, joint venture, minority alliance, contractual alliance, intellectual property rights, SMEs

strategic alliance, governance structure, equity alliance, non-equity alliance, joint venture, minority alliance, contractual alliance, intellectual property rights, SMEs

ESTÉLYIOVÁ, K.

2012

20. 6. 2012

Univerzita Tomáše Bati ve Zlíně

Zlín

1804-171X

Journal of Competitiveness

4

2

Česká republika

172

184

13