Detail publikace

The choice and intensity of marketing activities use in relation to company size. In International Conference

ŠIMBEROVÁ, I. SYCHROVÁ, L. ŠMAKALOVÁ, P. MILICHOVSKÝ, F.

Originální název

The choice and intensity of marketing activities use in relation to company size. In International Conference

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

Purpose of the research is to present the selected data obtained from primary research, which concerns the choice and intensity of marketing activities use in the Czech business environment in view of their size. An analysis of the economic sources, professional publications, analysis and reports of previous research show that the key issue of Czech companies, despite application of various new methods and approaches, is in addition to the strategic management, particularly coordination and efficiency of their sales and marketing activities.

Klíčová slova

Marketing management, marketing activities, business size, business activities, competitiveness

Autoři

ŠIMBEROVÁ, I.; SYCHROVÁ, L.; ŠMAKALOVÁ, P.; MILICHOVSKÝ, F.

Rok RIV

2012

Vydáno

22. 9. 2012

Nakladatel

CERM

Místo

Brno, Česká republika

ISBN

978-80-214-4581-9

Kniha

Trends in economics and management for the 21st century (id 20445)

Edice

2012

Číslo edice

1

Strany od

1

Strany do

11

Strany počet

11

BibTex

@inproceedings{BUT97133,
  author="Iveta {Šimberová} and Lucie {Jedličková} and Petra {Šmakalová} and František {Milichovský}",
  title="The choice and intensity of marketing activities use in relation to company size. In International Conference",
  booktitle="Trends in economics and management for the 21st century (id 20445)",
  year="2012",
  series="2012",
  number="1",
  pages="1--11",
  publisher="CERM",
  address="Brno, Česká republika",
  isbn="978-80-214-4581-9"
}